Culture eats creativity for lunch: The Ulkaway

By:

Wable, Arvind

Publication details: New Delhi: Rupa Publications, 2024.Description: x, 150p., 20 cm x 13 cmISBN:

9789361567940

Subject(s):

-- advertising -- advertising agency -- FCB Ulka -- creativity

DDC classification:

659.113

List(s) this item appears in: New Arrivals 21 Oct 2024

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	659.119 WAB (Browse shelf(Opens below))	Available	23615

Recommended by: Simha Sagar

CONTENTS

Foreword/ix

Introduction /

One: The Beginning /

Two: Rise, Fall, Resurrection /

Three: Becoming FCB Ulka /

Four: Built to Last /

Five: Attitude vs Aptitude /

Six: Advertising Is a Senior Person's Business /

Seven: Never Buy People /

Eight: Prima Donnas /

Nine: No Zero No Hero Overnight /

Ten: No Turf Wars /

Eleven: The Ulkaway /

Twelve: Strategy vs Creativity /

Thirteen: Creating Brand Solutions /

Fourteen: The Cultural Payoff /

Fifteen: Passing on the Baton /

Appendix: Remembering Boss /

Acknowledgements /

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