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	1.	Hearing the voice of the market : competitive advantage through creative use of market information by Vincent P. Barabba and Gerald Zaltman by Barabba, Vincent P Zaltman, Gerald Material type: Text Language: English Publication details: Boston: harvard Business School Press 1990 Availability: Items available for loan: KEIC (1)Call number: 658.802 BAR. Place hold Add to cart (remove)
	2.	How customers think : essential insights into the mind of the market by Gerald Zaltman by Zaltman, Gerald Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8342 ZAL. Place hold Add to cart (remove)
	3.	Marketing metaphoria : what deep metaphors reveal about the minds of consumers by Gerald Zaltman and Lindsay H. Zaltman by Zaltman, Gerald Zaltman, Lindsay Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2008 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	4.	Legends in marketing : planned social change and the diffusion of innovation, Vol. 1-5 by Zaltman, Gerald Moorman, Christine (ed.) Series: Legends in marketing, edited by Jagdish N. Sheth Material type: Text Publication details: New Delhi: Sage Publication India Pvt. Ltd., 2018 Availability: Items available for loan: KEIC (3)Call number: 658.80092 ZAL, ... Not available: KEIC: Checked out (2). Place hold Add to cart (remove)

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