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1.
International marketing research by C. Samuel Craig and Susan P. Douglas by
  • Craig, C. Samuel
  • Douglas Susan P
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 CRA.

2.
Brands laid bare : using market research for evidence-based brand management by Kevin Ford by
  • Ford, Kevin
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 FOR.

3.
Rethinking marketing : developing a new understanding of markets by
  • Hakansson, Hakan (ed.)
  • Harrison, Debbie (ed.)
  • Waluszewski, Alexandra (ed.)
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd., 2004
Availability: Items available for loan: KEIC (2)Call number: 658.8 RET, ...

4.
Working with agencies : an insider's guide by Michael Sims by
  • Sims, Michael
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 SIM.

5.
The brand innovation manifesto : how to build brands, redefine markets and defy conventions by John Grant by
  • Grant, John
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 GRA, ...

6.
Work goes mobile : Nokia's lessons from the leading edge by Michael Lattanzi, Antti Korhonen and Vishy Gopalakrishnan by
  • Lattanzi, Michael
  • Gopalakrishnan, Vishy
  • Korhonen, Antti
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons., Ltd. 2006
Availability: Items available for loan: KEIC (2)Call number: 338.762138456 LAT, ...

7.
Alliance brand : fulfilling the promise of partnering by Mark Darby by
  • Darby, Mark
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2006
Availability: Items available for loan: KEIC (2)Call number: 658.044 DAR, ...

8.
Can we do that?! : outrageous PR stunts that work? by Peter Shankman by
  • Shankman, Peter
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.2 SHA.

9.
Logos and no gos : how to understand and get the most out of your brand IP by Geoff Steward by
  • Steward, Geoff
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 346.420488 STE.

10.
How Asia advertises : the most successful campaigns in Asia Pacific and the marketing strategies behind them by Jim Aitchison by
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1095 AIT, ...

11.
The 360 degree brand in Asia : creating more effective marketing communications by Mark Blair, Richard Armstrong and Mike Murphy by
  • Blair, Mark
  • Armstrong, Richard
  • Murphy, Mike
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827095 BLA.

12.
Building brands and believers : how to connect with consumers using archetypes by Kent Wertime by
  • Wertime, Kent
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 WER.

13.
Mastering business in Asia entrepreneurship by Chris Boulton and Patrick Turner by
  • Boulton, Chris
  • Turner, Patrick
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658 BOU.

14.
The Lenovo affair : the growth of China's computer giant and its takeover of IBM-PC6b by Ling Zhijun; translated by Martha Avery by
  • Zhijun, Ling
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons. (Asia) Pte. Ltd. 2006
Availability: Items available for loan: KEIC (2)Call number: 338.7610040951 ZHI, ...

15.
The rise of India : its transformation from poverty to prosperity by Niranjan Rajadhyaksha by
  • Rajadhyaksha, Niranjan
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 330.95405 RAJ.

16.
Marketing your event planning business : a creative approach to gaining the competitive edge by Judy Allen by
  • Allen, Judy
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 394.0686 ALL.

17.
Powerful exhibit marketing : the complete guide to successful trade shows, conferences and consumer shows by Barry Siskind by
  • Siskind, Barry
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.152 SIS.

18.
New consumer marketing : managing a living demand system by Susan Baker by
  • Baker, Susan
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAK.

19.
Managing innovation, design and creativity by Bettina Von Stamm by
  • Stamm, Bettina Von
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons, Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.514 STA.

20.
The brand gym : a practical workout for boosting brand and business by David Taylor by
  • Taylor, David
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 TAY.

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