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1.
What's next gen X ? : keeping up, moving ahead, and getting the career you want by Tamara J. Erickson by
  • Erickson, Tamara. J
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 650.14 ERI.

2.
Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hall Companies, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

3.
Consumer behaviour : building marketing strategy (With Floppy) by Del I. Hawkins, Roger J. Best and Kenneth A. Coney by
  • Hawkins, Del I
  • Best, Roger J
  • Coney, Kenneth A
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83420793 HAW.

4.
Contemporary advertising by William F. Arens by
  • Arens, William F
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hall Companies, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 ARE.

5.
Direct Marketing : an integrated approach (With 4 floppy) by William J. McDonald by
  • McDonald, William J
Material type: Text Text
Language: English
Publication details: Boston: McGrawHill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 MCD.

6.
Strategic marketing management cases (With Floppy) by David W. Cravens, Charles W. Lamb and Victoria L. Crittenden by
  • Cravens, David W
  • Crittenden, Victoria L
  • Lamb, Charles W
Series: The Irwin/MGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 CRA.

7.
Marketing strategy planning and implementation by Harper W. Boyd, Jr., Orville C. Walker, and Jean-Claude Larreche by
  • Walker, Orville C
  • Boyd, Harper W
  • Larreche, Jean-Claude
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hall Companies 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 WAL.

8.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw Hill 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 ZEI.

9.
New business ventures and the entrepreneur by Howard H. Stevenson, Michael J. Roberts, Harold Irving Grousbeck and Amar V. Bhide
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hill Companies Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.11 NEW.

10.
Cross-cultural explorations : activities in culture and psychology by Susan Goldstein by
  • Goldstein, Susan
Material type: Text Text
Language: English
Publication details: Boston: Allyn and Bacon 2000
Availability: Items available for loan: KEIC (1)Call number: 150.195 GOL.

11.
Visual journalism : a guide for new media professionals by Christopher R. Harris and Paul Martin Lester by
  • Harris, Christopher R
  • Lester, Paul Martin
Material type: Text Text
Language: English
Publication details: Boston: Aperson Education Company 2002
Availability: Items available for loan: KEIC (1)Call number: 070.430285 HAR.

12.
Television production by Gerald Millerson by
  • Millerson, Gerald
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1999
Availability: Items available for loan: KEIC (1)Call number: 791.450232 MIL.

13.
Global television : how to create effective television for the future by
  • Verna, Tony
  • Bode, William T. (ed.)
Material type: Text Text
Publication details: Boston: Focal Press, 1993
Availability: Items available for loan: KEIC (1)Call number: 384.55 VER.

14.
Writing docudrama : dramatizing reality for film and tv by Alan Rosenthal by
  • Rosenthal, Alan
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1994
Availability: Items available for loan: KEIC (1)Call number: 808.23 ROS.

15.
Winning the global tv news game by Carla Brooks Johnston by
  • Johnston, Carla Brooks
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1995
Availability: Items available for loan: KEIC (1)Call number: 070.195 JOH.

16.
Directing and producing for television : a format approach by Ivan Cury by
  • Cury, Ivan
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1998
Availability: Items available for loan: KEIC (1)Call number: 791.45023 CUR.

17.
Script supervising and film continuty by Pat P. Miller by
  • Miller, Pat P
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1999
Availability: Items available for loan: KEIC (1)Call number: 791.430233 MIL.

18.
Guide to postproduction for tv and film : managing the process by Barbara Clark and Susan J. Spohr by
  • Clark, Barbara
  • Spohr, Susan J
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1998
Availability: Items available for loan: KEIC (1)Call number: 778.5235 CLA.

19.
Selling electronic media by Ed Shane foreword by Michael C. Keith by
  • Shane, Ed
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1999
Availability: Items available for loan: KEIC (1)Call number: 384.50688 SHA.

20.
Electronic media management by Peter K. Pringle, Michael F. Starr, and William E. McCavitt by
  • Pringle, Peter K
  • McCavitt, William E
  • Starr, Michael F
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1999
Availability: Items available for loan: KEIC (1)Call number: 384.54068 PRI.

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