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1.
Mixed method research design: an application in consumer-brand relationships (CBR) by S Sreejesh and Sanjay Mohapatra by
  • Sreejesh, S
  • Mohapatra, Sanjay
Series: SpringerLink : Bu"cher
Material type: Text Text
Language: English
Publication details: Cham: Springer international publishing 2014
Availability: Items available for loan: KEIC (1)Call number: 658.83 SRE.

2.
Electronic commerce 2018 : a managerial and social networks perspective by Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: Cham: Springer International Publishing 2018
Availability: Items available for loan: KEIC (1)Call number: 658.872 ELE.

3.
Digital business models : driving transformation and innovation by
  • Aagaard, Annabeth (ed.)
Material type: Text Text
Publication details: Cham, Switzerland: Palgrave Macmillan, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.514 DIG.

4.
Digital entrepreneurship : interfaces between digital technologies and entrepreneurship Series: FGF studies in small business and entrepreneurship
Material type: Text Text
Language: English
Publication details: Cham: Springer Nature 2019
Availability: Items available for loan: KEIC (1)Call number: 658.421 DIG.

5.
Digital entrepreneurship : impact on business and society Series: Future of business and finance
Material type: Text Text
Language: English
Publication details: Cham: Springer Nature 2021
Availability: Items available for loan: KEIC (1)Call number: 658.421 DIG.

6.
Political branding in turbulent times Series: Palgrave studies in political marketing and management
Material type: Text Text
Language: English
Publication details: Cham: Palgrave Macmillan 2022
Availability: Items available for loan: KEIC (1)Call number: 658.827 POL.

7.
Digitalization : approaches, case studies, and tools for strategy, transformation and implementation Series: Management for professionals
Material type: Text Text
Language: English
Publication details: Cham: Springer International Publishing 2021
Availability: Items available for loan: KEIC (1)Call number: 658.514 DIG.

8.
Digitalization cases : mastering digital transformation for global business Series: Management for professionals
Material type: Text Text
Language: English
Publication details: Cham: Springer International Publishing 2021
Availability: Items available for loan: KEIC (1)Call number: 658.514 DIG.

9.
Green marketing in emerging markets : strategic and operational perspectives / edited by Chipo Mukonza, Robert E. Hinson, Ogechi Adeola, Isaiah Adisa, Emmanuel Mogaji and Ayca Can Kirgiz
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2021
Availability: Items available for loan: KEIC (1)Call number: 658.802 GRE.

10.
Green marketing in emerging economies : a communications perspective / edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza and Ayca Can Kirgiz by
  • Mogaji, Emmanuel (ed)
  • Adeola, Ogechi (ed)
  • Hinson, Robert E. (ed)
  • Mukonza, Chipo (ed)
  • Kirgiz, Ayca Can (ed)
Series: Palgrave studies of marketing in emerging economies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2022
Availability: Items available for loan: KEIC (1)Call number: 658.802, GRE.

11.
Integrated marketing communications : a global brand-driven approach / by Philip J. Kitchen and Marwa E. Tourky by
  • Kitchen, Philip J
  • Tourky, Marwa E
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2021
Availability: Items available for loan: KEIC (1)Call number: 658.802, KIT.

12.
The great demographic reversal : ageing societies, waning inequality, and an inflation revival / by Charles Goodhart and Manoj Pradhan by
  • Goodhart, Charles
  • Pradhan, Manoj
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2020
Availability: Items available for loan: KEIC (1)Call number: 337, GOO.

13.
Re-imagining educational futures in developing countries : Lessons from global health crises by
  • Emmanuel Mogaji (ed.)
  • Varsha Jain (ed.)
  • Felix Maringe (ed.)
  • Robert Ebo Hinson (ed.)
Publication details: Cham Palgrave Macmillan 2022
Availability: Items available for loan: KEIC (3)Call number: 378.0091724, REI, ...

14.
Marketing communications and brand development in emerging economies volume 1 : contemporary and future perspectives by
  • Adeola, Ogechi (ed.)
  • Hinson, Robert E. (ed.)
  • Sakkthivel, A. M. (ed.)
Series: Palgrave studies of marketing in emerging economies
Publication details: Cham Palgrave MacMillan 2022
Availability: Items available for loan: KEIC (1)Call number: 658.827, MAR.

15.
The palgrave handbook of service management by
  • Edvardsson, Bo (ed.)
  • Tronvoll, Bard (ed.)
Publication details: Cham Palgrave Macmillan 2022
Availability: Items available for loan: KEIC (1)Call number: 658.8, PAL.

16.
Management of shariah compliant businesses : case studies on creation of sustainable value by
  • Ghazali, Ezlika M. (ed.)
  • Mutum, Dilip S. (ed.)
  • Rashid, Mamunur (ed.)
  • Ahmed, Jashim U. (ed.)
Publication details: Cham Springer 2019
Availability: Items available for loan: KEIC (1)Call number: 658, MAN.

17.
Services marketing cases in emerging markets : an Asian perspective by
  • Roy, Sanjit Kumar (ed.)
  • Mutum, Dilip S. (ed.)
  • Nguyen, Bang (ed.)
Publication details: Cham Springer 2017
Availability: Items available for loan: KEIC (1)Call number: 658.8, SER.

18.
Doing business in ASEAN markets : leadership challenges and governance solutions across Asian borders
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cham: Springer 2016
Availability: Items available for loan: KEIC (1)Call number: 658.4092 VER.

19.
Dual-feasible functions for integer programming and combinatorial optimization : basics, extensions and applications
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cham: Springer 2016
Availability: Items available for loan: KEIC (1)Call number: 658.40301 ALV.

20.
Dynamic perspectives on managerial decision making essays in honor of Richard F. Hartl
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cham: Springer 2016
Availability: Items available for loan: KEIC (1)Call number: 658.40301 HER.

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