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	1.	Relationship marketing : text and cases by S. Shajahan by Shajahan, S Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 658.802 SHA. Place hold Add to cart (remove)
	2.	Opt-in marketing : increase sales exponentionally with consenual marketing by Ernan Roman and Scott Hornstein. by Roman, Ernan Hornstein, Scott Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.872 ROM. Place hold Add to cart (remove)
	3.	Forensic marketing : the professional's guide to optimising results from marketing communication by Gavin Barrett by Barrett, Gavin Material type: Text Language: English Publication details: Maidenhead: Mcgraw-Hill Book Co. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.8 BAR. Place hold Add to cart (remove)
	4.	Principles of services marketing by Adrian Palmer by Palmer, Adrian Edition: 2nd ed. Material type: Text Language: English Publication details: London: McGraw Hill Publishing Company 1998 Availability: Items available for loan: KEIC (1)Call number: 658.804 PAL. Place hold Add to cart (remove)
	5.	Customer share marketing : how the world's great marketers unlock profits from customer loyalty by Tom Osenton by Osenton, Tom Material type: Text Language: English Publication details: New Jersey: Financial Times Prentice Hall 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8 OSE. Place hold Add to cart (remove)
	6.	Management business in the 21st century : a handbook by Sen, Anindya (ed.) Sett, P. K. (ed.) Material type: Text Publication details: New Delhi: Oxford University Press, 2005 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAN. Place hold Add to cart (remove)
	7.	Retail management by Chetan Bajaj, Rajnish Tuli and Nidhi V. Srivastava by Bajaj, Chetan Srivastava, Nidhi Tuli, Rajnish Material type: Text Language: English Publication details: New Delhi: Oxford University Press 2005 Availability: Items available for loan: KEIC (2)Call number: 658.87 BAJ, ... Place hold Add to cart (remove)
	8.	Contemporary strategic marketing by Ross Brennan, Paul Baines and Paul Garneau by Brennan, Ross Baines, Paul Garneau, Paul Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8101 BRE. Place hold Add to cart (remove)
	9.	Managing the customer experience : turning customers into advocates by Shaun Smith and Joe Wheeler by Smith, Shaun Wheeler, Joe Material type: Text Language: English Publication details: London: Financial Times Prentice Hall 2002 Availability: Items available for loan: KEIC (1)Call number: 658.812 SMI. Place hold Add to cart (remove)
	10.	Service marketing by Roland T. Rust, Zathony J. Zahorika and Timothy L. Keiningham by Rust, Roland T Keiningham, Timothy L Zahorika, Zathony J Material type: Text Language: English Publication details: New York: Addison Wesley 1999 Availability: Items available for loan: KEIC (1)Call number: 658.804 RUS. Place hold Add to cart (remove)
	11.	Marketing management : a relationship marketing perspective by Cranfiel School of Management Material type: Text Language: English Publication details: London: Macmillan Press Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.802 MAR. Place hold Add to cart (remove)
	12.	Strategic internet marketing by Susan Dann and Stephen Dann by Dann, Susan Dann, Stephen Material type: Text Language: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.84 DAN. Place hold Add to cart (remove)
	13.	Market-driven management : using the new marketing concept to create a customer-oriented company by Frederick E Webster by Webster, Frederick E Material type: Text Language: English Publication details: New York: Wiley 1994 Availability: Items available for loan: KEIC (1)Call number: 658.812 WEB. Place hold Add to cart (remove)
	14.	Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever by Ian Gordon by Gordon, Ian Material type: Text Language: English Publication details: Ontario: John Wiley and Sons Canada, Ltd. 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 GOR. Place hold Add to cart (remove)
	15.	Romancing the customer : maximizing brand value through powerful relationship management by Paul Temporal and Martin Trott by Temporal, Paul Trott, Martin Material type: Text Language: English Publication details: Singapore: John Wiley and Sons Pte. Ltd. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 TEM. Place hold Add to cart (remove)
	16.	The observational research handbook : understanding how consumers live with your product by Bill Abrams by Abrams, Bill Series: American Marketing Association Material type: Text Language: English Publication details: Illinois: NTC Business Books 2000 Availability: Items available for loan: KEIC (1)Call number: 658.83421 ABR. Place hold Add to cart (remove)
	17.	The customer marketing method : how to implement and profit from customer relationship mangement by Jay Curry and Adam Curry by Curry, Jay Curry, Adam Material type: Text Language: English Publication details: New York: The Free Press 2000 Availability: Items available for loan: KEIC (1)Call number: 658.812 CUR. Place hold Add to cart (remove)
	18.	Permission marketing : turning strangers into friends, and friends into customers by Seth Godin by Godin, Seth Material type: Text Language: English Publication details: New York: Simon and Schuster 1999 Availability: Items available for loan: KEIC (1)Call number: 658.8 GOD. Lists: Best Marketing book. Place hold Add to cart (remove)
	19.	Advances in relationship marketing by Payne, Adrian (ed.) Material type: Text Publication details: London: Kogan Page Limited 1995 Availability: Items available for loan: KEIC (1)Call number: 658.802 ADV. Place hold Add to cart (remove)
	20.	Up close and personal ? : customer relationship marketing @ work by Paul R. Gamble, Merlin Stone, Neil Woodcock and Brayan Foss Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Kogan Page 2007 Availability: Items available for loan: KEIC (1)Call number: 658.812 UPC. Place hold Add to cart (remove)

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Your search returned 76 results.