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1.
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Marketing to generation X by Karen Ritchie by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1995
Availability: Items available for loan: KEIC (1)Call number: 658.83 RIT. Not available: KEIC: Lost (1).

2.
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Retail management : a strategic approach by Barry Berman, Joel R. Evans by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Macmillan Pub. Co. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.87 BER.

3.
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Consumer behaviour by James F. Engel, Roger D. Blackwell and Paul W. Miniard by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1995
Availability: Items available for loan: KEIC (9)Call number: 658.8342 ENG, ...

4.
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Marketing to and through kids by Selina S. Guber and John Berry by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8348 GUB.

5.
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Understanding consumers building powerful brands using consumer research by M. G. Parameswaran by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.834 PAR.

6.
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Consumer behaviour: concepts and applications by David Loudon, Albert J. Della Bitta by
Edition: 3rd/4th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (3)Call number: 658.834 LOU, ...

7.
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Consumers by Eric Arnould, Linda Price and George Zinkhan by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 ARN.

8.
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Consumer behaviour : building marketing strategy (With Floppy) by Del I. Hawkins, Roger J. Best and Kenneth A. Coney by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83420793 HAW.

9.
Marketing across cultures by Jean-Claude Usunier by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1999
Availability: Items available for loan: KEIC (1)Call number: 658.848 USU.

10.
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Consumer behaviour : buying, having and being by Michael R. Solomon by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: NJ: Prentice Hall Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SOL.

11.
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Consumer behaviour : buying, having and being by Michael R. Solomon by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: NJ: Prentice Hall Press 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SOL.

12.
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The power of the purse : how smart businesses are adapting to the world's most important consumers women by Fara Warner by
Material type: Text Text
Language: English
Publication details: New Jersy: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.834082 WAR.

13.
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The want makers: inside the world of advertising by Eric Clark by
Material type: Text Text
Language: English
Publication details: New York:: Penguin Book 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLA. Not available: KEIC: Lost (1).

14.
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The Penguin book of business wisdom : must have collection of business quotations, thoughts and anecdotes for every business situation by
Material type: Text Text
Publication details: New Delhi: Penguin Books India (P) Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658 PEN.

15.
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Consumer behaviour : implications for marketing strategy by Del I. Hawkins, Roger J. Best and Kenneth A. Coney by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Chicago: IRWIN 1995
Availability: Not available: KEIC: Withdrawn (1).

16.
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Smart economics : commonsense answers to 50 questions about government, taxes, business, and households by Michael L. Walden by
Material type: Text Text
Language: English
Publication details: Westport: Praeger Publishers 2005
Availability: Items available for loan: KEIC (1)Call number: 336.30973 WAL.

17.
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Consumer behavior in Asia by Hellmut Sch�tte with Deanna Ciarlante by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SCH.

18.
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The want makers lifting the lid off the world advertising industry : how they make you buy by Eric Clark by
Material type: Text Text
Language: English
Publication details: London: Coronet Books, Hodder and Stoughton 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLA.

19.
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Marketing and feminism : current issues and research by Series: Routledge Interpretive Marketing Reseach
Material type: Text Text
Publication details: London: Routledge 2000
Availability: Items available for loan: KEIC (1)Call number: 658.834082 MAR.

20.
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The advertising handbook by Sean Brierley by Series: Media practice
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 2002
Availability: Items available for loan: KEIC (1)Call number: 659.01 BRI.

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