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1.
The Starbucks experience : 5 principles for turning ordinary into extraordinary by Joseph A. Michelli by
  • Michelli, Joseph A
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658 MIC.

2.
Pour your heart into it : how Starbucks built a company one cup at a time by Howard Schultz and Dori Jones Yang by
  • Schultz, Howard
  • Jones, Dori
Material type: Text Text
Language: English
Publication details: New York: Hyperion 1997
Availability: Items available for loan: KEIC (1)Call number: 647.4573092 SCH.

3.
Tribal knowledge : business wisdom brewed from the grounds of starbucks corporate culture by John Moore by
  • Moore, John
Material type: Text Text
Language: English
Publication details: Chicago: Kaplan Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 MOO.

4.
Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell by Nancy F. Koehn by
  • Koehn, Nancy F
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2001
Availability: Items available for loan: KEIC (1)Call number: 658.421 KOE.

5.
My sister's a barista : how they made Starbucks a home away from home by John Simmons by
  • Simmons, John
Series: Great brand stories
Material type: Text Text
Language: English
Publication details: London: Cyan Communications Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 647.95 SIM.

6.
Brand communication : concepts and cases by
  • Das, Naveen (ed.)
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

7.
How starbucks saved my life : a son of privilege learns to live like everyone else by Michael Gates Gill by
  • Gill, Michael Gates
Material type: Text Text
Language: English
Publication details: New Delhi: HarperCollins Publisher 2007
Availability: Items available for loan: KEIC (1)Call number: 647.95092 GIL .

8.
The social network business plan : 18 strategies that will create great wealth by David Silver by
  • Silver, David
Material type: Text Text
Language: English
Publication details: Indianapolis: Wiley Publishing, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.401 SIL.

9.
Good strategy bad strategy : the difference and why it matters by Richard P. Rumelt by
  • Rumelt, Richard P
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Profile Books Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4012 RUM.
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10.
The power of habit : why we do what we do and how to change by Charles Duhigg by
  • Duhigg, Charles
Material type: Text Text
Language: English
Publication details: London: Random House 2013
Availability: Items available for loan: KEIC (1)Call number: 152.33 DUH.

11.
International marketing : an asia pacific focus by Masaaki Kotabe, Antony Peloso, Gary Gregory, Gary Noble, Wayne Macarthur, Cathy Neal, Andreas Riege and Kristiaan Helsen
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India 2008
Availability: Items available for loan: KEIC (2)Call number: 658.84 INT, ...

12.
Big data : understanding how data powers big business by Bill Schmarzo by
  • Schmarzo, Bill
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4038 SCH.

13.
Case studies on fast food retailing industry Vol.1 by
  • Vasanthi, Vara (ed.)
Material type: Text Text
Publication details: Hydarabad: ICFAI Books 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 CAS.

14.
Best practice cases in branding : lessons from the world's strongest brands by Kevin Lane Keller by
  • Keller, Kevin Lane
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL.

15.
How Starbucks changed the world by Marie Bussing-Burks by
  • Bussing-Burks, Marie
Series: Corporations that changed the world
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2010
Availability: Items available for loan: KEIC (1)Call number: 338.17373 BUS.

16.
Superbrands Asia : an insight into many of Asia's strongest brands editad by Chris Champion...[et.al.].
Material type: Text Text
Language: English
Publication details: Hong Kong: Superbrands Ltd 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 SUP.

17.
Summary: Pour Your Heart into It
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: BusinessNews Publishing: 2013
Availability: Items available for loan: KEIC (1)Call number: .

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