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1.
Cases in marketing management and strategy : an Asia-Pacific perspective by John A. Quelch, Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan by
  • Quelch, John A
  • Ang, Swee Hoon
  • Leong, Siew Meng Leong
  • Tan, Chin Tiong
Material type: Text Text
Language: English
Publication details: Singapore: Simon and Schuster (Asia) Pte Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8020722 QUE.

2.
Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Richard D. Irwin, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

3.
Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

4.
Consumer behavior and marketing strategy by J. Paul Peter and Jerry C. Olson by
  • Peter, J. Paul
  • Olson, Jerry C
Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PET.

5.
Mass communicating research methods by Anders Hansen [et al...]
Material type: Text Text
Language: English
Publication details: London: MacMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 302.2307 MAS.

6.
Marketing management : planning, implementation and control : global perspective Indian context by V S Ramaswamy and S Namakumari by
  • Ramaswamy, V.S
  • Namakumari, S
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 RAM.

7.
Quantitative data analysis with SPSS for windows : a guide for social scientists by Alan Bryman and Duncan Cramer by
  • Bryman, Alan
  • Cramer, Duncan
Material type: Text Text
Language: English
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (1)Call number: 300.2855369 BRY.

8.
Analysing English in a global context : a reader by
  • Burns, Anne (ed.)
  • Coffin, Caroline (ed.)
Material type: Text Text
Publication details: New York: Routledge 2006
Availability: Items available for loan: KEIC (1)Call number: 428.0071 ANA.

9.
The fashion handbook by Tim Jackson and David Shaw by
  • Jackson, Tim
  • Shaw, David
Material type: Text Text
Language: English
Publication details: London: Routledge 2006
Availability: Items available for loan: KEIC (1)Call number: 338.477469 JAC.

10.
Semiotics : the basics by Daniel Chandler by
  • Chandler, Daniel
Material type: Text Text
Language: English
Publication details: London: Routhledge 2003
Availability: Items available for loan: KEIC (1)Call number: 302.2 CHA.

11.
Qualitative researching by Jennifer Mason by
  • Mason, Jennifer
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2002
Availability: Not available: KEIC: Checked out (1).

12.
Qualitative communication research methods by Thomas R. Lindlof by
  • Lindlof, Thomas R
Series: Current communication : an advanced text series
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd 1995
Availability: Items available for loan: KEIC (1)Call number: 302.2072 LIN.

13.
Designing qualitative research by Catherine Marshall and Gretchen B. Rossman by
  • Marshall, Catherine
  • Rossman, Gretchen B
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 300.72 MAR.

14.
Case study research : design and methods by Robert K. Yin by
  • Yin, Robert K
Series: Applied Social Research Methods Series 5
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 300.722 YIN.

15.
Experimental design and the analysis of variance by Robert K. Leik by
  • Leik, Robert K
Series: The Pine forge press series in research methods and statistics
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 519.5352 LEI.

16.
Marketing management: analysis, planning, implementation, and control by Philip Kotler by
  • Kotler, Philip
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. ltd. 1993
Availability: Items available for loan: KEIC (21)Call number: 658.802 KOT, ... Not available: KEIC: Lost (1).

17.
The essence of total quality management by John Bank by
  • Bank, John
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.5 BAN.

18.
Principles of marketing Philip Kotler and Gray Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

19.
Human resource management : text and cases by V. S. P. Rao by
  • Rao, V. S. P
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Excel Books 2001
Availability: Items available for loan: KEIC (1)Call number: 658.3 RAO.

20.
Research for marketing decisions by
  • Green, Paul A
  • Tull Donald S
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited, 1990
Availability: Items available for loan: KEIC (3)Call number: 658.83 GRE, ...

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