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	1.	The 22 immutable laws of branding : how to build a product or service into a world-class brand by Al Ries and Laura Ries by Ries, Al Ries, Laura Edition: 1st ed. Material type: Text Language: English Publication details: New York: Harper Collins Publishers 1998 Availability: Items available for loan: KEIC (3)Call number: 658.827 RIE, ... Place hold Add to cart (remove)
	2.	Commodity advertising : the economics and measurement of generic programs by Olan D. Forker and Ronald W. Ward by Forker, Olan D Ward, Ronald W Material type: Text Language: English Publication details: New York: Lexington Books 1993 Availability: Items available for loan: KEIC (1)Call number: 659.19 FOR. Place hold Add to cart (remove)
	3.	Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by Shimp, Terence A Edition: 5th ed. Material type: Text Language: English Publication details: Fort Worth: Harcourt College Publication 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI. Place hold Add to cart (remove)
	4.	The origin of brands: Discover the natural laws of product innovation and business survival by Ries, Al Ries, Laura Edition: 1st ed. Material type: Text Language: English Publication details: New York: Harper Collins Publishers Inc. 2004 Availability: Items available for loan: KEIC (2)Call number: 658.827 RIE, ... Place hold Add to cart (remove)
	5.	The origin of brands : how product evolution creates endless possibilities for new brands by Al Ries and Laura Ries by Ries, Al Ries, Laura Edition: 1st ed. Material type: Text Language: English Publication details: New York: Harper Collins Publishers Inc. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.827 RIE. Place hold Add to cart (remove)
	6.	Before the brand : creating the unique DNA of an enduring brands identity by Alycia Perry and David Wisnom by Perry, Alycia Wisnom, David Material type: Text Language: English Publication details: New Delhi: Tata McGraw-HillPublishing Company Limited 2003 Availability: Items available for loan: KEIC (2)Call number: 658.827 PER, ... Place hold Add to cart (remove)
	7.	The breakaway brand : how great brands stand out by Francis J. Kelly III and Barry Silverstein by Kelly, Francis J Silverstein, Barry Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005 Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ... Place hold Add to cart (remove)
	8.	The hero and the outlaw : building extraordinary brands through the power of archetypes by Margaret Mark and Carol S. Pearson by Mark, Margaret Pearson, Carol S Material type: Text Language: English Publication details: New York: McGraw Hill Inc. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.82721 MAR. Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	9.	IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz by Schultz, Don Schultz, Heidi Material type: Text Language: English Publication details: New York: McGraw Hill 2003 Availability: Items available for loan: KEIC (3)Call number: 658.8 SCH, ... Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	10.	Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by Keller, Kevin Lane Edition: 2nd ed. Material type: Text Language: English Publication details: New Jersey: Prentice-Hall Inc. 2002 Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ... Place hold Add to cart (remove)
	11.	Fame and fortune : how successful com panies build winning reputation by Charles J. Fombrun and Cees B. M. van Riel by Fombrun, Charles J Riel, Cees B. M. van Series: Financial Times Prentice Hall books Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (2)Call number: 659.1 FOM, ... Place hold Add to cart (remove)
	12.	Strategic brand management : building , measuring, and managing brand equity by Kevin Lane Keller by Keller, Kevin Lane Material type: Text Language: English Publication details: New Jersey: Prentice-Hall Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	13.	The making of a name : the inside story of the brands we buy by Steve Rivkin and Fraser Sutherland by Rivkin, Steve Sutherland, Fraser Material type: Text Language: English Publication details: New York: Oxford University Press 2004 Availability: Items available for loan: KEIC (2)Call number: 658.827 RIV, ... Place hold Add to cart (remove)
	14.	The expressive organization : linking identity, reputation, and the corporate brand by Schultz, Majken (ed.) Hatch, Mary Jo (ed.) Larsen, Mogens Holten (ed.) Material type: Text Publication details: New York: Oxford University Press 2000 Availability: Items available for loan: KEIC (1)Call number: 659.285 EXP. Place hold Add to cart (remove)
	15.	Creating corporate reputations : identity, image, and performance by Grahame Dowling by Dowling, Grahame Material type: Text Language: English Publication details: Oxford: Oxford University Press Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 659.2 DOW. Place hold Add to cart (remove)
	16.	The handbook of brand management by David Arnold by Arnold, David Material type: Text Language: English Publication details: New york: Addison Wesley publishing company 1998 Availability: Items available for loan: KEIC (2)Call number: 658.827 ARN, ... Place hold Add to cart (remove)
	17.	IMC using advertising and promotion to build brands by Tom Duncan by Duncan, Tom Series: The McGraw-Hill/Irwin series in marketing Edition: 1st ed. Material type: Text Language: English Publication details: New York: McGraw Hill Higher Education 2002 Availability: Items available for loan: KEIC (1)Call number: 658.827 DUN. Place hold Add to cart (remove)
	18.	Retail power plays : from trading to brand leadership strategies for building retail brand value by Andrew Wileman and Michael Jary by Wileman, Andrew Jary, Michael Material type: Text Language: English Publication details: London: Macmillan Press Ltd. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.87 WIL. Place hold Add to cart (remove)
	19.	Trademarks by Tom Blackett by Blackett, Tom Material type: Text Language: English Publication details: London: Macmillan Press Ltd. 1998 Availability: Items available for loan: KEIC (1)Call number: 341.7588 BLA. Place hold Add to cart (remove)
	20.	The future of brands : twenty-five visions by Clifton, Rita (ed.) Maughan, Esther (ed.) Material type: Text Publication details: New York: Macmillan Press Ltd., 2000 Availability: Items available for loan: KEIC (2)Call number: 658.827 FUT, ... Place hold Add to cart (remove)

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Your search returned 229 results.