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1.
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Marketing services: competing through quality by Leonard L. Berry and A. Parasuraman by
Material type: Text Text
Language: English
Publication details: New York: Free Press 1991
Availability: Items available for loan: KEIC (2)Call number: 658.804 BER, ...

2.
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Service breakthroughs: changing the rules of the game by James L. Heskett, W. Earl Sasser, Jr., and Christopher W. L. Hart by
Material type: Text Text
Language: English
Publication details: New York: Free Press 1990
Availability: Items available for loan: KEIC (1)Call number: 658.812 HES.

3.
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Internet marketing by Jagdish N. Sheth, Abdolreza Eshghi and Balaji C. Krishna by
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publishers 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 SHE.

4.
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Managing service as a strategic profit center by Donald F. Blumberg by
Material type: Text Text
Language: English
Publication details: New York: Mcgraw-Hill, Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.112 BLU.

5.
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Marketing myths that are killing business : the cure for death wish marketing by Kevin J. Clancy and Robert S. Shulman by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1993
Availability: Items available for loan: KEIC (2)Call number: 658.8 CLA, ...

6.
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Logistical management : the integrated supply chain process by Donald J. Bowersox and David J. Closs by
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BOW.

7.
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Retailing management by Michael Levy and Barton A. Weitz by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 LEV.

8.
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Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (5)Call number: 658.8 ZEI, ...

9.
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Customer service secrets by Peter Economy by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.812 ECO.

10.
Retailing management by Michael Levy and Barton A. Weitz by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (5)Call number: 658.87 LEV, ...

11.
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Let there be light : the genesis of ICFAI by V. Pattabhi Ram by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1996
Availability: Items available for loan: KEIC (2)Call number: 338.04 RAM, ...

12.
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Marketing management by Rajan Saxena by
Edition: 5th reprint ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (3)Call number: 658.802 SAX, ...

13.
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Marketing channels : infomercials and the future of television marketing by Craig Robert Evans by
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1994
Availability: Items available for loan: KEIC (1)Call number: 659.143 EVA.

14.
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The discipline of market leaders : choose your customers, narrow your focus, dominate your market by Michael Treacy and Fred Wiersema by
Material type: Text Text
Language: English
Publication details: New York: Addison Wesley Publishing Company 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 TRE.

15.
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Customers mean business : six steps to building relationships that last by James A. Unruh by
Material type: Text Text
Language: English
Publication details: Reading: Addison-Wesley Publishing Company 1996
Availability: Items available for loan: KEIC (2)Call number: 658.812 UNR, ...

16.
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The customer driven company : moving from talk to action by Richard C. Whiteley by
Material type: Text Text
Language: English
Publication details: Massachusetts: Perseus Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.812 WHI.

17.
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Retailing by Tony Kent and Ogenyi Omar by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2003
Availability: Items available for loan: KEIC (1)Call number: 658.87 KEN.

18.
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Retailing : critical concepts : retail practies and operations : Vol. 3 by
Material type: Text Text
Publication details: London: Routledge, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

19.
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Retailing : critical concepts : retail practies and operations by
Material type: Text Text
Publication details: London: Routledge, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

20.
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Auditing your customer service by John Leppard and Liz Molyneux by
Material type: Text Text
Language: English
Publication details: London: Routledge 1994
Availability: Items available for loan: KEIC (1)Call number: 658.812 LEP.

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