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Customer relationship management : concepts and technologies by Francis Buttle and Stan Maklan
Material type:
TextLanguage: English Publication details: New York: Routledge 2015Edition: 3rd edDescription: xxv, 400p., ref., ind. 24 cm x 18 cmISBN: - 9781138789838
- analytical
- business and economics
- consumer behaviour
- CRM
- customer portfolio management
- customer relations
- customer retention
- cutomer related database
- implementing
- management
- managing the customer lifecycle
- marketing automation
- operational CRM
- planning to succeed
- sales force automation
- service automation
- strategic CRM
- understanding customer relationship
- 658.812 BUT
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.812 BUT (Browse shelf(Opens below)) | Available | 12703 | |
| Books | KEIC | 658.812 BUT (Browse shelf(Opens below)) | Available | 13292 | |
| Books | KEIC | 658.812 BUT (Browse shelf(Opens below)) | Available | 13293 | |
| Books | KEIC | 658.812 BUT (Browse shelf(Opens below)) | Available | 13294 | |
| Books | KEIC | 658.812 BUT (Browse shelf(Opens below)) | Available | 13295 |
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