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1.
Exploring marketing research by William G. Zikmund by
  • Zikmund, William G
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

2.
Exploring marketing research by William G. Zikmund by
  • Zikmund, William G
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The dryden press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

3.
Exploring marketing research by William G. Zikmund by
  • Zikmund, William G
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

4.
Basic marketing research by Gilbert A. Churchill by
  • Churchill, Gilbert A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Texas: Dryden Press 1992
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHU.

5.
Basic marketing research by Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Orlando: The dryden press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHU.

6.
Marketing research : text and cases by Rajendra Nargundkar by
  • Nargundkar, Rajendra
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.83 NAR.

7.
Mathematics for management : an introduction by
  • Raghavachari, M
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1980
Availability: Items available for loan: KEIC (22)Call number: 510 RAG, ... Not available: KEIC: Lost (1).

8.
Business research methods by Alan Bryman and Emma Bell by
  • Bryman, Alan
  • Bell, Emma
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2003
Availability: Items available for loan: KEIC (1)Call number: 658.0072 BRY.

9.
Exploring marketing research by William G. Zikmund by
  • Zikmund, William G
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson South Western 2003
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

10.
Mass communicating research methods by Anders Hansen [et al...]
Material type: Text Text
Language: English
Publication details: London: MacMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 302.2307 MAS.

11.
Quantitative data analysis with SPSS for windows : a guide for social scientists by Alan Bryman and Duncan Cramer by
  • Bryman, Alan
  • Cramer, Duncan
Material type: Text Text
Language: English
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (1)Call number: 300.2855369 BRY.

12.
News around the world : content, practitioners, and the public by Pamela J. Shoemaker and Akiba A. Cohen by
  • Shoemaker, Pamela J
  • Cohen, Akiba A
Material type: Text Text
Language: English
Publication details: New York: Routledge 2006
Availability: Items available for loan: KEIC (1)Call number: 070.4 SHO.

13.
Cross-cultural survey methods by Janet A. Harkness, Fons J. R. Van de Vijver and Peter Ph. Mohler by
  • Harkness, Janet A
  • Mohler, Peter Ph
  • Vijver, Fons J. R. Van de
Series: Wiley series in survey methodology
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 300.73 HAR.

14.
Essentials of marketing research (with CD) by V. Kumar, David A. Aaker and George S. Day by
  • Kumar, V
  • Aaker, David A
  • Day, George S
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.83 KUM.

15.
Inside information : making sense of marketing data by D. V. L. Smith and J. H. Fletcher by
  • Smith, D. V. L
  • Fletcher, J. H
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 SMI.

16.
Marketing research by David A. Aaker, V. Kumar and George S. Day by
  • Aaker, David A
  • Day, George S
  • Kumar, V
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.83 AAK.

17.
Mass media research : an introduction by Roger D. Wimmer and Joseph R. Dominick by
  • Wimmer, Roger D
  • Dominick, Joseph R
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: California: Wadsworth Publishing Company 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

18.
Mass Media research an introduction by Roger D. Wimmer and Joseph R. Dominick by
  • Wimmer, Roger D
  • Dominick, Joseph R
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Califonia: Wadsworth Publication Company 1997
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

19.
Sampling : design and analysis (With CD) by Sharon L. Lohr by
  • Lohr, Sharon L
Material type: Text Text
Language: English
Publication details: USA: Brooks/Cole Publishing Company 1999
Availability: Items available for loan: KEIC (1)Call number: 519.52 LOH.

20.
Mass media research : an introduction by Roger D. Wimmer and Joseph R. Dominick by
  • Wimmer, Roger D
  • Dominick, Joseph R
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 2001
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

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