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Deception in the marketplace : the psychology of deceptive persuasion and consumer self protection by David M. Boush, Marian Friestad and Peter Wright
Material type:
TextLanguage: English Publication details: New York: Routledge 2009Description: xv, 241p., ind., ref. 22 cm x15 cmISBN: - 9780805860870
- consumer protection United States
- deception in the marketplace
- deception in the modern marketplae
- deception minded marketers think
- deceptive advertising United States
- developing deception protection skills in adolescence and adulthood
- Marketing United states
- marketplace deception protection skills
- marketplace deception tactics I
- marketplace deception tactics II
- misleading and deceptive
- people cope with deceptiveness
- societal perspectives
- teaching marketplace deception protection skills
- theoretical perspectives on deceptive persuasion
- 659.101 BOU
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 659.101 BOU (Browse shelf(Opens below)) | Available | 10114 |
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