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1.
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The Leo Burnett book of advertising by
Material type: Text Text
Publication details: London: Business Book Ltd. an imprint of Century Hutchinson Ltd. 1984
Availability: Items available for loan: KEIC (1)Call number: 659.11250941 LEO.

2.
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Applied human behaviour by Gray Dessler by
Material type: Text Text
Language: English
Publication details: Virgina: Resyon Publishing Company Inc. 1983
Availability: Items available for loan: KEIC (1)Call number: 658.3 DES.

3.
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News : reporting and writing by Alfred Lawrence Lorenz and John Vivian by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 070.4 LOR.
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4.
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Marketing in the public sector : a roadmap for improved performance by Philip Kotler, Nancy Lee by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education in South Asia 2007
Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ...

5.
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Giving feedback : expert solutions to everyday challenges Series: Pocket mentor series
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2006
Availability: Items available for loan: KEIC (2)Call number: 658.45 GIV, ...

6.
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Get content get customers : turn prospects into buyers with content marketing by Joe Pulizzi and Newt Barrett by
Material type: Text Text
Language: English
Publication details: New Delhi: T/ata Mcgraw Hill Education Private Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 PUL.

7.
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Marketing strategies : A contemporary approach by
Material type: Text Text
Language: English
Publication details: Essex: Pearson Education Limited 2007
Availability: Items available for loan: KEIC (34)Call number: 658.8 RAN, ...

8.
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Private label strategy : how to meet the store brand challenge by Nirmalya Kumar and Jan-Benedict E.M. Steenkamp by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 KUM, ...

9.
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Building cultural competence : innovative activities and models by
Material type: Text Text
Publication details: Sterling: Stylus Publishing 2012
Availability: Items available for loan: KEIC (1)Call number: 303.482 BUI.

10.
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Communicate or collapse : a handbook of effective public speaking group discussions and interviews by Pushp Lata and Sanjay Kumar by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 808.51 LAT.

11.
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Speak with impact by Meenakshi Sharma and Indian Institute of Management, Ahmedabad by Series: Indian Institute of Management, Ahmedabad business books
Material type: Text Text
Language: English
Publication details: Gurgaon: Random House India 2014
Availability: Items available for loan: KEIC (1)Call number: 658.45 SHA.

12.
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Marketing of services (text and cases) by Dr. S. L. Gupta by
Material type: Text Text
Language: English
Publication details: New Delhi: International Book House Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.804 GUP.

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