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1.
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The innovator's dilemma : when new technologies cause great firms to fail by Clayton M. Christensen by
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 CHR. Not available: KEIC: Pending hold (1).

2.
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International marketing (with cd) by Philip R. Cateora and John L. Graham by Series: The McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.84 CAT, ...

3.
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Global change and health by Series: Understanding public health
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006
Availability: Items available for loan: KEIC (1)Call number: 613.09 GLO.

4.
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International marketing (with CD) by Rajesh Mohan Joshi by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford Univesity Press 2005
Availability: Items available for loan: KEIC (1)Call number: 658.84 JOS.

5.
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Services marketing, operations and management by Vinnie Jauhari and Kirti Dutta by
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.804 JAU.

6.
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Digitizing the news : innovation in online newspapers by Pablo J. Boczkowski by Series: Inside technology
Material type: Text Text
Language: English
Publication details: Cambridge: MIT Press 2005
Availability: Items available for loan: KEIC (1)Call number: 070.4 BOC.

7.
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Service marketing by Roland T. Rust, Zathony J. Zahorika and Timothy L. Keiningham by
Material type: Text Text
Language: English
Publication details: New York: Addison Wesley 1999
Availability: Items available for loan: KEIC (1)Call number: 658.804 RUS.

8.
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Retailing : critical concepts : comparative and international retailing by
Material type: Text Text
Publication details: London: Routledge, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

9.
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Cyberactivism : online activism in theory and practice by
Material type: Text Text
Publication details: New York: Routledge 2003
Availability: Items available for loan: KEIC (1)Call number: 303.4833 CYB.

10.
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Beyond Discyption : changing the rules in the marketplace by Jean-Marie Dru by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Dons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 DRU.

11.
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What kids buy and why by Dan S. Acuff, with Robert H. Reiher by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (2)Call number: 658.834083 ACU, ...

12.
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Managing for the future by Peter F Drucker by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth Heinemann Ltd 1992
Availability: Items available for loan: KEIC (1)Call number: 658 DRU.

13.
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Shaping organisational strategies : future perspectives, concepts and cases by Gautam Raj Jain and Atul Tandan by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2006
Availability: Items available for loan: KEIC (1)Call number: 658.4012 JAI.

14.
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Understanding emerging markets : building business BRIC by brick by Stefano Pelle by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2007
Availability: Items available for loan: KEIC (1)Call number: 338.5091724 PEL.

15.
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New directions in Indian psychology by Series: New directions in Indian psychology; v.1
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt Ltd., 2002
Availability: Items available for loan: KEIC (1)Call number: 302.0954 NEW.

16.
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Public relations : what research tells us by John V. Pavlik by Series: The CommText series Vol 16
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publication India Pvt. Ltd. 1987
Availability: Items available for loan: KEIC (1)Call number: 659.2079 PAV.

17.
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Children and their changing media environment : a European comparative study by Series: LEA's communication series
Material type: Text Text
Publication details: New Jersey: Lawrence Erlbaum Associates 2001
Availability: Items available for loan: KEIC (1)Call number: 302.23083094 CHI.

18.
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Roadmap to entrepreneurial success : powerful strategies for building a high-profit business by Robert W. Price by
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2004
Availability: Items available for loan: KEIC (1)Call number: 658.421 PRI.

19.
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Boom : marketing to the ultimate power consumer--the baby boomer woman by Mary Brown and Carol Orsborn ; foreword by Paco Underhill by
Material type: Text Text
Language: English
Publication details: New York: American Management Association 2006
Availability: Items available for loan: KEIC (1)Call number: 658.834082 BRO.

20.
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Marketing communications in achanging environment by Harvard Business review
Material type: Text Text
Language: English
Publication details: Canada: Harvard Business review 1983
Availability: Items available for loan: KEIC (1)Call number: 658.84 MAR.
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