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1.
Regional reflections : comparing politics across India's states by
  • Jenkins, Rob (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 320.014 REG.

2.
Engaging organizational communication theory and research : multiple perspectives by
  • May, Steve (ed.)
  • Mumby, Dennis K. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2005
Availability: Items available for loan: KEIC (3)Call number: 302.35 ENG, ...

3.
Semiotics and dis/ability : interrogating categories of difference by
  • Rogers, Linda J. (ed.)
  • Swadener, Beth Blue (ed.)
Material type: Text Text
Publication details: New York: State University of New York Press, 2001
Availability: Items available for loan: KEIC (1)Call number: 305.90816014 SEM.

4.
Priceless : Turning ordinary products into extraordinary experiences by Diana LaSalle and Terry A. Britton by
  • LaSalle, Diana
  • Britton, Terry A
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business school publishing 2003
Availability: Items available for loan: KEIC (1)Call number: 658.5752 LAS.

5.
Juicing the orange : how to turn creativity into a powerful business advantage by Pat Fallon and Fred Senn by
  • Fallon, Pat
  • Senn, Fred
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 658.802 FAL.

6.
Improve your marketing to grow your business : insights and innovation that drive business and brand growth by Hunter Hastings with Jeff Saperstein by
  • Hastings, Hunter
Material type: Text Text
Language: English
Publication details: Delhi: Dorling Kindlersley 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 HAS.

7.
The shift : the future of work is already here by Lynda Gratton by
  • Gratton, Lynda
Material type: Text Text
Language: English
Publication details: London: Collins Harpercollins Publishers 2011
Availability: Items available for loan: KEIC (1)Call number: 306.36 GRA.

8.
The gamification revolution : how leaders leverage game mechanics to crush the competiiton by Gabe Zichermann and Joselin Linder by
  • Zichermann, Gabe
  • Linder, Joselin
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2013
Availability: Not available: KEIC: Checked out (1).

9.
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement by Rajat Paharia by
  • Paharia, Rajat
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education 2013
Availability: Not available: KEIC: Checked out (1).

10.
Reality is broken : why games make us better and how they can change the world by Jane McGonigal by
  • McGonigal, Jane
Material type: Text Text
Language: English
Publication details: London: Vintage 2012
Availability: Items available for loan: KEIC (1)Call number: 306.487 MCG.

11.
Corporate responsibility : a critical introduction by Michael Blowfield and Alan Murray by
  • Blowfield, Michael
  • Murray, Alan
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.408 BLO.

12.
Kellogg on advertising and media by
  • Calder, Bobby J. (ed.)
Material type: Text Text
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 659.111 KEL, ...

13.
Student engagement techniques : a handbook for college faculty by Elizabeth F Barkley by
  • Barkley, Elizabeth F
Series: Jossey-Bass higher and adult education series
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2010
Availability: Items available for loan: KEIC (1)Call number: 378.125 BAR.

14.
Tools of engagement : presenting and training in a world of social media by Tom Bunzel by
  • Bunzel, Tom
Material type: Text Text
Language: English
Publication details: San Francisco: Pfeiffer 2010
Availability: Items available for loan: KEIC (1)Call number: 658.452 BUN.

15.
ROI of $ocial media : how to improve the return on your social marketing investment by Guy R. Powell, Steven W. Groves and Jerry Dimos by
  • Powell, Guy R
  • Dimos, Jerry
  • Groves, Steven W
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.802 POW.

16.
Understanding digital marketing : marketing strategies for engaging the digital generation by Damian Ryan, Calvin Jones by
  • Ryan, Damian
  • Jones, Calvin
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2008
Availability: Items available for loan: KEIC (1)Call number: 658.872 RYA.

17.
Understanding digital marketing : marketing strategies for engaging the digital generation by Damian Ryan and Calvin Jones by
  • Ryan, Damian
  • Jones, Calvin
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 RYA.

18.
The retail champion : 10 steps to retail success by Clare Rayner by
  • Rayner, Clare
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.87 RAY.

19.
Stickier marketing : how to win customers in a digital age by Grant Leboff by
  • Leboff, Grant
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 LEB.

20.
Doing focus group by Rosaline Barbour by
  • Barbour, Rosaline
Series: The Sage Qualitative Research Kit / edited by Uwe Flick
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2007
Availability: Not available: KEIC: Checked out (1).

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