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1.
Electronic marketing : integrating electronic resources into the marketing process by Joel Reedy, Shauna Schullo and Kenneth Zimmerman by
  • Reedy, Joel
  • Schullo, Shauna
  • Zimmerman, Kenneth
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 REE.

2.
The manager's guide to distribution channels by Linda Gorchels, Chuck West and Edward Marien by
  • Gorchels, Linda
  • Marien, Edward
  • West Chuck
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 GOR.

3.
How to plan press advertising by Iain Maitland by
  • Maitland, Iain
Material type: Text Text
Language: English
Publication details: London: Cassell 1996
Availability: Items available for loan: KEIC (1)Call number: 659.132 MAI.

4.
Interaction design : beyond human-computer design by Jennifer Preece, Yvonne Rogers and Helen Sharp by
  • Preece, Jennifer
  • Rogers, Yvonne
  • Sharp, Helen
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 004.019 PRE.

5.
Profit brand : how to increase the profitability, accountability and sustainability of brands by Nick Wreden by
  • Wreden, Nick
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 WRE.

6.
Strategic advertising campaigns by Don E. Schultz, Dennis Martin and William P. Brown by
  • Schultz, Don E
  • Brown, William P
  • Martin, Dennis
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: IIIinois: NTC Business Books 1988
Availability: Items available for loan: KEIC (1)Call number: 659.113 SCH.

7.
Preparing the marketing plan by David Parmerlee by
  • Parmerlee, David
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8 PAR.

8.
The Dartnell marketing manager's handbook by Sidney J Levy and George R Frerichs; Howard L Gordon, editors by
  • Levy, Sidney J
  • Frerichs, George R
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Dartnell Corporation 1994
Availability: Items available for loan: KEIC (2)Call number: 658.8 LEV, ...

9.
Juicing the orange : how to turn creativity into a powerful business advantage by Pat Fallon and Fred Senn by
  • Fallon, Pat
  • Senn, Fred
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 658.802 FAL.

10.
Retailing : environments and operations by Andrew J. Newman and Peter Cullen by
  • Newman, Andrew J
  • Cullen, Peter
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson South Western 2002
Availability: Items available for loan: KEIC (2)Call number: 658.87 NEW, ...

11.
Start and run an event planning business by Cindy Lemaire and Mardi Foster-Walker by
  • Lemaire, Cindy
  • Foster-Walker, Mardi
Series: Entrepreneurship series
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2006
Availability: Items available for loan: KEIC (1)Call number: 658.456 LEM.

12.
Intercultural communication in the global workplace by Linda Beamer and Iris Varner by
  • Beamer, Linda
  • Varner, Iris
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4 BEA.

13.
Marketing by Dhruv Grewal and Michael Levy by
  • Grewal, Dhruv
  • Levy, Michael
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.8 GRE, ...

14.
Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success by Rick Deherder and Dick Blatt by
  • Deherder, Rick
  • Blatt, Dick
Material type: Text Text
Language: English
Publication details: New Jersy: FT Press 2011
Availability: Not available: KEIC: Checked out (1).

15.
The Oxford handbook of Indian foreign policy by
  • Malone, David (ed.)
  • Mohan,C. Raja (ed.)
  • Raghavan, Srinath (ed.)
Series: Oxford handbooks
Edition: 1st ed.
Material type: Text Text
Publication details: New York: Oxford University Press 2015
Availability: Items available for loan: KEIC (1)Call number: 950 OXF.

16.
Communicate with confidence! : how to say it right the first time and every time by Dianna Booher by
  • Booher, Dianna
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 651.73 BOO .

17.
Social marketing : influencing behaviors for good by Philip Kotler and Nancy R. Lee by
  • Kotler, Philip
  • Lee, Nancy R
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

18.
The new rules of green marketing : strategies, tools, and inspiration for sustainable branding by Jacquelyn A. Ottman by
  • Ottman, Jacquelyn A
Material type: Text Text
Language: English
Publication details: California: Berrett-Koehler Publishers 2011
Availability: Items available for loan: KEIC (1)Call number: 658.802 OTT.

19.
Pathways to performance : a guide to transforming yourself, your team, and your organisation by Jim Clemmer by
  • Clemmer, Jim
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.406 CLE.

20.
Retail management : a strategic approach by Barry Berman, Joel R. Evans and Mini Mathur by
  • Berman, Barry
  • Evans, Joel R
  • Mathur, Mini
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2011
Availability: Items available for loan: KEIC (2)Call number: 658.87 BER, ...

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