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1.
Marketing services: competing through quality by Leonard L. Berry and A. Parasuraman by
  • Berry, Leonard L
  • Parasuraman A
Material type: Text Text
Language: English
Publication details: New York: Free Press 1991
Availability: Items available for loan: KEIC (2)Call number: 658.804 BER, ...

2.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (5)Call number: 658.8 ZEI, ...

3.
A business and its beliefs; the ideas that helped build IBM by Thomas J. Watson by
  • Watson, Thomas J
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 681.14065 WAT.

4.
The manager's guide to distribution channels by Linda Gorchels, Chuck West and Edward Marien by
  • Gorchels, Linda
  • Marien, Edward
  • West Chuck
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 GOR.

5.
Services marketing, operations and management by Vinnie Jauhari and Kirti Dutta by
  • Jauhari, Vinnie
  • Dutta, Kirti
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.804 JAU.

6.
Workplace 2000 : the revolution reshaping American business by Joseph H. Boyett and Henry P. Conn by
  • Boyett, Joseph H
  • Conn, Henry P
Material type: Text Text
Language: English
Publication details: New York: Penguin Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.300973 BOY.

7.
The ten (10) rules of Sam Walton : success secrets for remarkable results by Michael Bergdahl, foreword by Rob Walton by
  • Bergdahl, Michael
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.409 BER.

8.
Managing corporate reputations by
  • Jolly, Adam (ed.)
Material type: Text Text
Publication details: London: Kogan Page Limited, 2001
Availability: Items available for loan: KEIC (1)Call number: 659.29 MAN.

9.
The leadership skills handbook : 50 key skills from 1000 real leaders by Jo Owen by
  • Owen, Jo
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4092 OWE.

10.
Beyond media : new approaches to mass communication by Richard W. Budd and Brent D. Ruben by
  • Budd, Richard W
  • Ruben, Brent D
Material type: Text Text
Language: English
Publication details: New Brunswick: Transaction Publishers 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23 BUD.

11.
Exploring corporate strategy : text and cases by Gerry Johnson and Kevan Scholes by
  • Johnson, Johnson
  • Scholes, Kevan
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 1999
Availability: Items available for loan: KEIC (6)Call number: 658.04 JOH, ...

12.
Predictably irrational : the hidden forces that shape our decisions by Dan Ariely by
  • Ariely, Dan
Material type: Text Text
Language: English
Publication details: London: HarperCollins Publishers 2008
Availability: Items available for loan: KEIC (1)Call number: 158.83 ARI.

13.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler And Ajay Pandit
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2008
Availability: Items available for loan: KEIC (9)Call number: 658.8 SER, ...

14.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler And Ajay Pandit
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8 SER, ...

15.
The logic of life : the rational economics of an irrational world by Tim Harford by
  • Harford, Tim
Material type: Text Text
Language: English
Publication details: London: Little Brown 2007
Availability: Items available for loan: KEIC (1)Call number: 339 HAR.

16.
The art of retail buying : an insider's guide to the best practices from the industry by Marie-Louise Jacobsen by
  • Jacobsen, Marie-Louise
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.72 JAC.

17.
Teach like a champion 2.0 : 62 techniques that put students on the path to college (with CD) by Doug Lemov, foreword by Norman Atkins. by
  • Lemov, Doug
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2015
Availability: Items available for loan: KEIC (1)Call number: 373 LEM.

18.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler and Ajay Pandit
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2015
Availability: Items available for loan: KEIC (16)Call number: 658.8 SER, ...

19.
Inside the Indian business mind : a tactical guide for managers by Katherine C. Zubko and Raj R. Sahay by
  • Zubko, Katherine C
  • Sahay, Raj R
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2011
Availability: Items available for loan: KEIC (1)Call number: 658.00951 ZUB.

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