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	1.	New product and brand management : marketing engineering applications (with CD) by Gary L. Lilien and Arvind Rangaswamy by Lilien, Gary L Rangaswamy, Arvind Material type: Text Language: English Publication details: Massachusetts: Addison Wesley Educational Publishers, Inc. 1990 Availability: Items available for loan: KEIC (1)Call number: 658.827 LIL. Place hold Add to cart (remove)
	2.	Extraordinary graphics for unusual surfaces : making the most of hard-to-design spaces and surfaces by Poppy Evans by Evans, Poppy Material type: Text Language: English Publication details: Gloucester: Rockport Publishers, Inc 2002 Availability: Items available for loan: KEIC (2)Call number: 760.28 EVA, ... Place hold Add to cart (remove)
	3.	Case studies in marketing : the indian context by R. Srinivasan by Srinivasan, R Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Pvt., Ltd. 2000 Availability: Items available for loan: KEIC (2)Call number: 658.800926 SRI, ... Place hold Add to cart (remove)
	4.	Case studies in marketing : the Indian context by R. Srinivasan by Srinivasan, R Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Pvt., Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.800926 SRI. Place hold Add to cart (remove)
	5.	Services Marketing by S.M.Jha by Jha, S.M Material type: Text Language: English Publication details: Bombay: Himalaya Publishing House 1994 Availability: Items available for loan: KEIC (1)Call number: 658.804 JHA. Place hold Add to cart (remove)
	6.	Managing customer relationships in service industries by Nargundkar, Rajendra (ed.) Panda, Tapan K. (ed.) Material type: Text Publication details: New Delhi: Excell Books, 2005 Availability: Items available for loan: KEIC (1)Call number: 659.2 MAN. Place hold Add to cart (remove)
	7.	Handbook of niche marketing : primciples and practice by Dalgic, Tevfik (ed.) Material type: Text Publication details: Mumbai: Jaico Publishing House 2007 Availability: Items available for loan: KEIC (1)Call number: 658.4 HAN. Place hold Add to cart (remove)
	8.	Night in Bombay by Louis Bromfield by Bromfield, Louis Material type: Text Language: English Publication details: New Delhi: Penguin Books India 2011 Availability: Items available for loan: KEIC (1)Call number: 813.52 BRO. Place hold Add to cart (remove)
	9.	The siege : the attack on the Taj by Adrian Levy and Cathy Scott-Clark by Levy, Adrian Scott-Clark, Cathy Material type: Text Language: English Publication details: New Delhi: Penguin Books India Pvt. Ltd. 2013 Availability: Items available for loan: KEIC (1)Call number: 363.3250954 LEV. Place hold Add to cart (remove)
	10.	From Oberoi to oyo : behind the scenes with the movers and shakers of India's hotel industry by Chitra Narayanan by Narayanan, Chitra Material type: Text Language: English Publication details: Gurgaon: Penguin Random House 2020 Availability: Items available for loan: KEIC (1)Call number: 338.47647940954 NAR. Place hold Add to cart (remove)
	11.	The brand challenge : adapting branding to sectorial imperatives by Kompella, Kartikeya (ed.) Material type: Text Publication details: London: Kogan Page, 2015 Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA. Place hold Add to cart (remove)
	12.	Case studies in marketing : the Indian context by R. Srinivasan by Srinivasan, R Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Pvt., Ltd. 2008 Availability: Items available for loan: KEIC (1)Call number: 658.800926 SRI. Place hold Add to cart (remove)
	13.	Case studies in marketing : the Indian context by R. Srinivasan by Srinivasan, R Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Pvt., Ltd. 2012 Availability: Items available for loan: KEIC (1)Call number: 658.800926 SRI. Place hold Add to cart (remove)
	14.	Ahmedabad : a city in the world by Amrita Shah by Shah, Amrita Material type: Text Language: English Publication details: New Delhi: Bloomsbury Publishing India 2015 Availability: Items available for loan: KEIC (1)Call number: 954.75 SHA. Not available: KEIC: Withdrawn (1). Place hold Add to cart (remove)
	15.	No cover image available Case studies in corporate planning by BS KC Chopra by Chopra, BS KC Material type: Text Language: English Publication details: Pune: TheTimes research foundation 1989 Availability: Items available for loan: KEIC (1)Call number: 658.4012 CHO. Place hold Add to cart (remove)
	16.	No cover image available National stock exchange infobank 1996 by Padode, Pratap (ed.) Edition: 3rd ed. Material type: Text Publication details: Bombay: DSJ Communications Ltd. 1996 Availability: Items available for loan: KEIC (1)Call number: 338.0294 NAT. Place hold Add to cart (remove)
	17.	No cover image available Hotel and restaurant guide India 2010 by Federation of Hotel and Restuarant Associations of India Material type: Text Publication details: New Delhi: Federation of Hotel and Restuarant Associations of India 2010 Availability: Items available for loan: KEIC (1)Call number: 647.945401 HOT. Place hold Add to cart (remove)
	18.	Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers' purchase intention by Nee, Ines Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Wiesbaden: Springer 2016 Online access: e-Book Click here to access e-Book Availability: Items available for loan: KEIC (1)Call number: 658.8 NEE. Place hold Add to cart (remove)

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