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Advertising by Roderick White by
Edition: 4th ed.
Material type:  Text Language: English
Publication details: London: McGraw Hill Publishing Company 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 WHI.
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Branding @ the digitalage by
- Meyers, Herbert (ed.)
- Gerstman, Richard (ed.)
Material type: Text
Publication details: New York: Palgrave, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.
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The Media Book by
- Newbold, Chris (ed.)
- Boyd-Barrett, Oliver (ed.)
- Bulck, Hilde Van Den (ed.)
Edition: 1st ed.
Material type: Text
Publication details: London: Arnold, 2002
Availability: Items available for loan: KEIC (1)Call number: 302.2 MED.
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Advertising, promotion and new media by
- Stafford, Marla R. (ed.)
- Faber, Ronald J. (ed.)
Material type: Text
Publication details: New York: M. E. Sharpe Inc., 2004
Availability: Items available for loan: KEIC (1)Call number: 659.144 ADV.
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Advertising and the world wide web by
- Schumann, David W. (ed.)
- Thorson, Esther (ed.)
Material type: Text
Publication details: New Jersey: Lawrence Erlbaum Associates, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.14 ADV.
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