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1.
Marketing challenges: cases and exercises by Christipher H. Lovelock, Charles B. Weinberg by
  • Lovelock, Christopher H
  • Weinberg, Charles B
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOV.

2.
Problems in Marketing by
  • Corey, E. Raymond
  • Lovelock, Christopher H
  • Ward, Scott
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Company, 1985
Availability: Items available for loan: KEIC (1)Call number: 658.8 COR.

3.
Sports marketing : a strategic perspective by Matthew D. Shank by
  • Shank, Matthew D
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 796.0688 SHA.

4.
International retailing by Nicholas Alexander and Anne Marie Doherty by
  • Alexander, Nicholas
  • Doherty, Anne Marie
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 ALE.

5.
International marketing by Ogenyi Omar by
  • Omar, Ogenyi
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2009
Availability: Items available for loan: KEIC (1)Call number: 658.84 OMA.

6.
International marketing by R. Srinivasan by
  • Srinivasan, R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHL Learning 2016
Availability: Items available for loan: KEIC (1)Call number: 658.84 SRI.

7.
International marketing : an asia pacific focus by Masaaki Kotabe, Antony Peloso, Gary Gregory, Gary Noble, Wayne Macarthur, Cathy Neal, Andreas Riege and Kristiaan Helsen
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India 2008
Availability: Items available for loan: KEIC (2)Call number: 658.84 INT, ...

8.
Retail management by Patrick M. Dunne and Robert F. Lusch by
  • Dunne, Patrick M
  • Lusch, Robert F
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 DUN.

9.
Marketing of services (text and cases) by Dr. S. L. Gupta by
  • Gupta, Dr. S. L
Material type: Text Text
Language: English
Publication details: New Delhi: International Book House Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.804 GUP.

10.
Retailing by Patrick M. Dunne, Robert F. Lusch and David A. Griffith by
  • Dunne, Patrick M
  • Griffith, David A
  • Lusch, Robert F
Material type: Text Text
Language: English
Publication details: Singapore: Thomson Asian Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.87 DUN.

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