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1.
Communication arts : CA 88 advertising annual
Material type: Text Text
Language: English
Publication details: Palo Anto: Communication Arts 1988
Availability: Items available for loan: KEIC (1)Call number: 659.132 COM.

2.
Retail fashion promotion and advertising by Mary Frances Drake, Janice Harrison Spoone and Herbert Greenwald by
  • Darke, Mary Frances
  • Greenwald, Herbert
  • Spoone, Janice Harrison
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 687.0688 DRA.

3.
Streetfighter marketing by Jeff Slutsky and Marc Slutsky by
  • Slutsky, Jeff
  • Slutsky, Marc
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SLU.

4.
Introduction to mass communication by Warren K. Agee, Philip H. Adult and Edwin Emery by
  • Agee, Warren K
  • Adult, Philip H
  • Emery, Edwin
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Pub. Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE.

5.
Introduction to mass communications(instructor's manual) by Warren K. Agee, Phillip H. Ault, Edwin Emery by
  • Agee, Warren K
  • Ault, Phillip H
  • Emery, Edwin
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: Harper and Row Publishers Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE.

6.
The dynamics of mass communication by Joseph R. Dominick by
  • Dominick, Joseph R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 302.23 DOM.

7.
Striking it rich.com : profiles of 23 incredibly successful websites you've probably never heard of by Jaclyn Easton by
  • Easton, Jaclyn
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1999
Availability: Items available for loan: KEIC (1)Call number: 658.84 EAS.

8.
Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ...

9.
Principles of advertising and IMC by Tom Duncan by
  • Duncan, Tom
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ...

10.
Indian advertising 1780 to 1950 A.D. by Arun Chaudhary by
  • Chaudhary, Arun
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 659.1 CHA, ...

11.
Direct marketing by Edward L. Nash by
  • Nash, Edward L
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Book Co. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.84 NAS.

12.
The direct marketing handbook by
  • Nash, Edward L. (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Singapore: McGraw Hill Inc., 1992
Availability: Items available for loan: KEIC (1)Call number: 658.84 DIR.

13.
Advertising excellence by Courtland L. Bovee... [et. all.]
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1995
Availability: Items available for loan: KEIC (2)Call number: 659.1 BOV, ...

14.
Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hall Companies, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

15.
Contemporary advertising by William F. Arens by
  • Arens, William F
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hall Companies, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 ARE.

16.
Contemporary advertising by William F. Arens by
  • Arens, William F
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hall Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 ARE.

17.
Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Material type: Text Text
Language: English
Publication details: Englewood Cliff: Prentice Hall 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

18.
Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Material type: Text Text
Language: English
Publication details: Engelwood Cliff:: Prentice Hall 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL. Not available: KEIC: Lost (1).

19.
Advertising : principles and practice by William Wells, John Burnett and Sandra Moriarty by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

20.
Creative advertising : theory and practice by Sandra E. Moriarty by
  • Moriarty, Sandra E
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliff: Prentice Hall, Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOR.

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