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1.
Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Richard D. Irwin, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

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2.
Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

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3.
The practice of advertising by
  • Mackay, Adrian R. (ed.)
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi: Elsevier India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 PRA.

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