The making of a name : the inside story of the brands we buy by Steve Rivkin and Fraser Sutherland

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Material type: Text

TextLanguage: English Publication details: New York: Oxford University Press 2004Description: x, 275p., app. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 RIV (Browse shelf(Opens below))	Available	5661
Books	KEIC	658.827 RIV (Browse shelf(Opens below))	Available	5497

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