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1.
FCB ULKA : brand building advertising : concepts and case by M. G. Parameswaran by
  • Parameswaran, M. G
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (3)Call number: 658.827 PAR, ...

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2.
The practice of advertising by
  • Mackay, Adrian R. (ed.)
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi: Elsevier India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 PRA.

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