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1.
Sports marketing : a strategic perspective by Matthew D. Shank by
  • Shank, Matthew D
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 796.0688 SHA.

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2.
Kellogg on China : strategies for success by
  • Dayal-Gulati, Anuradha (ed.)
  • Lee, Angela Y. (ed.)
Material type: Text Text
Publication details: Evanston: Northwestern University Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 382.0951 KEL.

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3.
Proceedings of the 1994 conference of the american academy of advertising by
  • King, Karen Whitehill (ed.)
Material type: Text Text
Publication details: New York: American Academy of Advertising 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

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4.
The olympic games effect : how sports marketing builds strong brands by John A. Davis by
  • Davis, John A
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 796.0698 DAV.

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5.
The handbook of strategic public relations and integrated communications by
  • Caywood, Clarke L. (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi: Tata McGraw Hill Publishing Cpmpany Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.45 HAN.

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6.
Business of sports: The winning formula for success by
  • Karnik, Vinit
  • Govind, Vishnu
Series: IISM knowledge series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai: Popular Prakashan, 2022
Availability: Items available for loan: KEIC (1)Call number: 796.0688 KAR.
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7.
Strategic sports marketing by
  • Karg, Adam
  • Shilbury, David
  • Westerbeek, Hans
  • Funk, Daniel C
  • Naraine, Michael L
Edition: 5th
Publication details: New York Routledge 2022
Availability: Items available for loan: KEIC (1)Call number: 796.0688 STR.
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8.
Introduction to sport marketing by
  • Smith, Aaron C.T
  • Stavros, Constantino
  • Skinner, James
  • Geurin, Andrea N
  • Burch, Lauren M
Series: Sport management series
Edition: 3rd
Publication details: London Routledge 2024
Availability: Items available for loan: KEIC (1)Call number: 796.0688 INT.
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9.
Sports marketing: Fundamentals - strategies - instruments by
  • Bruhn, Manfred
  • Rohlmann, Peter
Publication details: Wiesbaden Springer Nature 2023
Availability: Items available for loan: KEIC (1)Call number: 796.0688 BRU.
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