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1.	Image from Amazon.com	Marketing management : text and cases by Rajiv Lal, John A. Quelch and V. Kasturi Rangan by Lal, Rajiv Quelch, John A Rangan, V. Kasturi Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Company Limited 2005 Availability: Items available for loan: KEIC (1)Call number: 658.802 LAL. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Marketing management : text and cases by Rajiv Lal, John A. Quelch and V. Kasturi Rangan by Lal, Rajiv Quelch, John A Rangan, V. Kasturi Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.802 LAL. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Innovation management : strategies, implementation and profits by Allan Afuah by Afuah, Allan Material type: Text Language: English Publication details: New York: Oxford University Press Inc. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.406 AFU. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	The discipline of market leaders : choose your customers, narrow your focus, dominate your market by Michael Treacy and Fred Wiersema by Treacy, Treacy Wiersema, Fred Material type: Text Language: English Publication details: New York: Addison Wesley Publishing Company 1995 Availability: Items available for loan: KEIC (1)Call number: 658.8 TRE. Place hold Save to lists Add to cart (remove)
5.		Organisational change for corporate sustainability : a guide for leaders and change agents of the future by Dexter Dunphy, Andrew Griffiths and Suzanne Benn by Dunphy, Dexter Benn, Suzanne Griffiths, Andrew Series: Understanding organizational change / edited by bernard Burness Material type: Text Language: English Publication details: London: Routledge 2003 Availability: Items available for loan: KEIC (1)Call number: 658.4063 DUN. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Making rain : the secrets of building lifelong client loyalty by Andrew Sobel by Sobel, Andrew Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.812 SOB. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Strategic brand management : creating sustaining brand equity long term by Jean - Noel Kapferer by Kapferer, Jean - Noel Edition: 2nd ed. Material type: Text Language: English Publication details: London: Kogan Page Limited 1997 Availability: Items available for loan: KEIC (6)Call number: 658.827 KAP, ... Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	Living the brand : how to transform every member of your organization into a brand champion ; in association with marketing by Nicholas Ind by Ind, Nicholas Edition: 2nd ed. Material type: Text Language: English Publication details: London: Kogan Page 2004 Availability: Items available for loan: KEIC (1)Call number: 658.827 IND. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	High visibility : the making and marketing of professionals into celebrities by Irving Rein, Philip Kotler and Martin Stoller by Rein, Irving Kotler, Philip Stoller, Martin Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 659 REI. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Leading the revolution by Gary Hamel by Hamel, Gary Material type: Text Language: English Publication details: Boston: Harvard Business School Press 2000 Availability: Items available for loan: KEIC (1)Call number: 658.4012 HAM. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Managing product management : empowering your organization to produce competitive products and brands by Steven Haines by Haines, Steven Material type: Text Language: English Publication details: New York: McGraw Hill 2012 Availability: Items available for loan: KEIC (1)Call number: 658.5 HAI. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	New strategic brand management : advanced insights and strategic thinking by Jean Noel Kapferer by Kapferer, Jean Noel Edition: 5th ed. Material type: Text Language: English Publication details: London: Kogan Page 2012 Availability: Items available for loan: KEIC (2)Call number: 658.8343 KAP, ... Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Social marketing : influencing behaviors for good by Philip Kotler and Nancy R. Lee by Kotler, Philip Lee, Nancy R Material type: Text Language: English Publication details: London: Sage Publications Ltd. 2008 Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Big think strategy : how to leverage bold ideas and leave small thinking behind by Bernd H. Schmitt by Schmitt, Bernd H Material type: Text Language: English Publication details: Massachusetts: Harvard Business School Publishing 2007 Availability: Items available for loan: KEIC (1)Call number: 658.4012 SCH. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Fully charged : how great leaders boost their organization's energy and ignite high performance by Heike Bruch and Bernd Vogel by Bruch, Heike Vogel, Bernd Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2011 Availability: Items available for loan: KEIC (1)Call number: 658.3 BRU. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Brand Bible : the complete guide to building, designing, and sustaining brands by Millman, Debbie (ed.) Design, Rodrigo Corral (ed.) Material type: Text Publication details: Massachusette: Rockport Publishers 2012 Availability: Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	Marketing excellence : winning companies reveal the secrets of their success by Hugh Burkitt and John Zealley by Burkitt, Hugh Zealley, John Material type: Text Language: English Publication details: New Delhi: Wiley India (P) Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.8 BUR. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	Retail management : a strategic approach by Barry Berman, Joel R. Evans and Mini Mathur by Berman, Barry Evans, Joel R Mathur, Mini Edition: 11th ed. Material type: Text Language: English Publication details: New Delhi: Pearson Education 2011 Availability: Items available for loan: KEIC (2)Call number: 658.87 BER, ... Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Economic developments in India : analysis, reports, policy documents (EDI) (with CD) by Kapila, Raj (ed.) Kapila, Uma (ed.) Material type: Text Publication details: New Delhi: Academic Foundation 2009 Availability: Items available for loan: KEIC (1)Call number: 338.954 ECO. Place hold Save to lists Add to cart (remove)
20.	Local cover image Image from Amazon.com	The new strategic brand management : creating and sustaining brand equity long term by Jean - Noel Kapferer by Kapferer, Jean - Noel Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi: Kogan Page India Pvt.Ltd. 2009 Availability: Items available for loan: KEIC (3)Call number: 658.827 KAP, ... Place hold Save to lists Add to cart (remove)