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1.
Brand rejuvenation : how to protect, strengthen and add value to your brand to prevent it from ageing by Jean-Marc Lehu ; translated by Anglia Translations by
  • Lehu, Jean-Marc
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEH.

2.
Essentials of media planning: A marketing viewpoint by
  • Barbon, Arnold A
  • Cristol, Steven M
  • Kopec, Frank J
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books, 1988
Availability: Items available for loan: KEIC (2)Call number: 659.111 BAR, ...

3.
Business to business direct marketing : proven direct response method to generate more leads and sale by Robert W. Bly by
  • Bly, Robert W
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 658.84 BLY.

4.
Proceedings of the 1992 conference of the American Academy of Advertising by
  • Reid, Leonard N. (ed.)
Material type: Text Text
Publication details: Athens: American Academy of Advertising, 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

5.
Up and out of poverty : the social marketing solution by Philip Kotler and R. Lee by
  • Kotler, Philip
  • Lee, R
Material type: Text Text
Language: English
Publication details: New Jersy: Wharton School Publishing 2009
Availability: Items available for loan: KEIC (2)Call number: 362.5 KOT, ...

6.
Strategic thinking for advertising creatives by Alice Kavounas Taylor by
  • Taylor, Alice Kavounas
Material type: Text Text
Language: English
Publication details: London: Laurence King Publishing Ltd 2013
Availability: Items available for loan: KEIC (1)Call number: 659.113 TAY.

7.
Successful business research : straight to the numbers you need fast ! by Planning shop with Rhonda Abrams
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.0072 SUC.

8.
Marketing of high- technology products and innovations by Jakki Mohr, Sanjit Sengupta and Stanley Slater by
  • Mohr, Jakki
  • Sengupta, Sanjit
  • Slater, Stanley
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2011
Availability: Items available for loan: KEIC (2)Call number: 620.0068 MOH, ...

9.
Marketing of services (text and cases) by Dr. S. L. Gupta by
  • Gupta, Dr. S. L
Material type: Text Text
Language: English
Publication details: New Delhi: International Book House Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.804 GUP.

10.
Media report AMPS 1999
Material type: Text Text
Language: English
Publication details: Greyville: Independent Newspaper KwaZulu-Natal 1999
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

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