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1.
Simulated test marketing : technology for launching successful new products by Kevin J. Clancy, Robert S. Shulman and Marianne M. Wolf by
  • Clancy, Kevin J
  • Shulman, Robert S
  • Wolf, Marianne M
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1994
Availability: Items available for loan: KEIC (1)Call number: 658.800285 CLA.

2.
Commodity advertising : the economics and measurement of generic programs by Olan D. Forker and Ronald W. Ward by
  • Forker, Olan D
  • Ward, Ronald W
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1993
Availability: Items available for loan: KEIC (1)Call number: 659.19 FOR.

3.
Managerial economics by William F. Samuelson and Stephen G. Marks by
  • Samuelson, William F
  • Marks, Stephen G
Material type: Text Text
Language: English
Publication details: Fort Worth: The Dryden Press 1992
Availability: Items available for loan: KEIC (1)Call number: 338.5 SAM.

4.
Advertising, competition and consumer behaviour : public policy and the market by Christina Fulop by
  • Fulop, Christina
Material type: Text Text
Language: English
Publication details: London: Holt, Rinehart and Winston 1981
Availability: Items available for loan: KEIC (1)Call number: 659.1 FUL.

5.
Logistical management : the integrated supply chain process by Donald J. Bowersox and David J. Closs by
  • Bowersox, Donald J
  • Closs, David J
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BOW.

6.
International business : competing in the global marketplace (with cd) by Charles W. L. Hill by
  • Hill, Charles W. L
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (3)Call number: 658.049 HIL, ...

7.
Economic analysis for management and policy by Stephen Jan, Lilani Kumaranayake, Jenny Roberts, Kara Hanson and Kate Archibald Series: Understanding public health
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 330 ECO.

8.
Marketing research: analysis and measurement by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company(UK) Limited, 1981
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHI.

9.
Mathematics for management : an introduction by
  • Raghavachari, M
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1980
Availability: Items available for loan: KEIC (22)Call number: 510 RAG, ... Not available: KEIC: Lost (1).

10.
What's in brand : building brand equity through advertising by John Philip Jones by
  • Jones, John Philip
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Co.Ltd. 1998
Availability: Items available for loan: KEIC (2)Call number: 659.1 JON , ...

11.
Experiential learning : experience as the source of learning and development by David A. Kolb by
  • Kolb, David A
Material type: Text Text
Language: English
Publication details: New Jersy: Prentice Hall, Inc. 1984
Availability: Items available for loan: KEIC (1)Call number: 370.15 KOL.

12.
Marketing models by Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy by
  • Lilien, Gary L
  • Kotler, Philip
  • Moorthy, Sridhar K
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIL.

13.
Research methods in mass communication by
  • Stempel, Guido H. (ed.)
  • Westley, Bruce H. (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliff: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (5)Call number: 302.23 RES, ...

14.
Understanding movies by Louis Giannetti by
  • Giannetti, Louis
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc.;Englewood Cliffs 1990
Availability: Items available for loan: KEIC (1)Call number: 791.43 GIA.
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15.
The theory of the global firm by Vinay Bharat-Ram by
  • Bharat-Ram, Vinay
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2000
Availability: Items available for loan: KEIC (1)Call number: 338.88 BHA.

16.
The major film theories by J. Dudley Andrew by
  • Andrew, J. Dudley
Material type: Text Text
Language: English
Publication details: London: Oxford Univwersity Press 1976
Availability: Items available for loan: KEIC (1)Call number: 791.4 AND.

17.
How to read a film : the world of movies, media, and multimedia : language, history, theory by James Monaco by
  • James, Monaco
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 791.43015 MON.

18.
An introduction to game theory by Martin J. Osborne by
  • Osborne, Martin J
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2004
Availability: Not available: KEIC: Checked out (1).

19.
Microeconomics for management students by Ravindra H. Dholakia and Ajay N. Oza by
  • Dholakia, Ravindra H
  • Oza, Ajay N
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1997
Availability: Items available for loan: KEIC (1)Call number: 338.5 DHO.

20.
Writings on development by Mihir Rakshit
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1997
Availability: Items available for loan: KEIC (1)Call number: 330 CHA.

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