Brands & Branding Books

This list contains 125 titles

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	"That sit will never sell!": A book about ideas by the person who had them The real story behind Baileys Irish Cream and other great drinks brands by Gluckman, David Publication details: London, Prideaux Press: 2017 Availability: Items available for loan:* KEIC (1)Call number: 338.04092 GLU. Place hold Add to cart (remove)
	9 brand shaastras : nine successful brand strategies to build winning brands by Jagdeep Kapoor by Kapoor, Jagdeep Material type: Text Language: English Publication details: New Delhi: Response Books 2004 Availability: Items available for loan: KEIC (3)Call number: 658.827 KAP, ... Place hold Add to cart (remove)
	Aaker on branding: the playbook to building strong brands by Aaker, David Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Morgan James Pub, 2025 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	Accidental branding : how ordinary people build extraordinary brands by David Vinjamuri by Vinjamuri, David Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2008 Availability: Items available for loan: KEIC (1)Call number: 658.827 VIN. Place hold Add to cart (remove)
	Ad worlds : brands, media, audienceas by Greg Myers by Myers, Greg Material type: Text Language: English Publication details: London: Arnold member of Hodder Headline Group 1998 Availability: Items available for loan: KEIC (1)Call number: 659.1 MYE. Place hold Add to cart (remove)
	America : the mother of all brands by Simon Anholt by Anholt, Simon Series: Great brand stories Material type: Text Language: English Publication details: New Delhi: Viva Books 2009 Availability: Items available for loan: KEIC (2)Call number: 658.827 ANH, ... Place hold Add to cart (remove)
	Applying the branding iron by Kartikeya Kompella by Kompella, Kartikeya Material type: Text Language: English Publication details: New Delhi: Viva Books Private Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 658.827 KOM. Place hold Add to cart (remove)
	Asian brand strategy : how Asia builds strong brands by Martin Roll by Roll, Martin Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2006 Availability: Items available for loan: KEIC (2)Call number: 658.827 ROL, ... Place hold Add to cart (remove)
	Authenticity : brands, fakes, spin and the lust for real life by David Boyle by Boyle, David Material type: Text Language: English Publication details: London: HarperCollins Publishers 2003 Availability: Items available for loan: KEIC (3)Call number: 658.827 ROY, ... Place hold Add to cart (remove)
	B2B brand management by Philip Kotler, Waldemar Pfoertsch by Kotler, Philip Pfoertsch, Waldemar Edition: 1st ed. Material type: Text Language: English Publication details: New York: Springer Berlin Heidelberg 2006 Availability: Items available for loan: KEIC (2)Call number: 658.827 KOT, ... Place hold Add to cart (remove)
	Before the brand : creating the unique DNA of an enduring brands identity by Alycia Perry and David Wisnom by Perry, Alycia Wisnom, David Material type: Text Language: English Publication details: New Delhi: Tata McGraw-HillPublishing Company Limited 2003 Availability: Items available for loan: KEIC (2)Call number: 658.827 PER, ... Place hold Add to cart (remove)
	Best practice cases in branding : lessons from the world's strongest brands by Kevin Lane Keller by Keller, Kevin Lane Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Pearson Education Inc. 2008 Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	No cover image available Beyond branding : how the new values of transparency and integrity are changing the world of brands by Ind, Nicholas (ed.) Material type: Text Publication details: London: Kogan Page, 2003 Availability: Items available for loan: KEIC (1)Call number: 658.827 BEY. Place hold Add to cart (remove)
	Brain tattoos : creating unique brands that stick in your customers' minds by Karen Post, foreword by Jeffery H. Gitomer, afterword by Michael Tchong by Post, Karen Material type: Text Language: English Publication details: New York: AMACOM 2005 Availability: Items available for loan: KEIC (1)Call number: 658.827 POS. Place hold Add to cart (remove)
	Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition by John Morgan by Morgan, John Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons 2012 Availability: Items available for loan: KEIC (1)Call number: 658.827 MOR. Place hold Add to cart (remove)
	Brand asset management : driving profitable growth through your brands by Scott M. Davis by Davis, Scott M Series: The Jossey-Bass business and management series Edition: 2nd ed. Material type: Text Language: English Publication details: San Francisco: Jossey-Bass Publication 2002 Availability: Items available for loan: KEIC (2)Call number: 658.827 DAV, ... Place hold Add to cart (remove)
	Brand babble: Sense and nonsense about branding by Schultz, Don E Schultz, Heidi F Material type: Text Language: English Publication details: Australia: South-Western/Thomson Learning 2004 Availability: Items available for loan: KEIC (2)Call number: 658.827 FRA, ... Place hold Add to cart (remove)
	Brand breakout : how emerging market brands will go global by Nirmalya Kumar, Jan-Benedict and E. M. Steenkamp by Kumar, Nirmalya Jan-Benedict Steenkamp, E. M Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2013 Availability: Items available for loan: KEIC (2)Call number: 658.827 KUM, ... Place hold Add to cart (remove)
	Brand champions : how superheroes bring brands to life by Ian P. Buckingham by Buckingham, Ian P Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2011 Availability: Items available for loan: KEIC (1)Call number: 658.827 BUC. Place hold Add to cart (remove)
	Brand culture by Schroeder, Jonathan E. (ed.) Salzer-Morling, Miriam (ed.) Askegaard, Soren (ed.) Material type: Text Publication details: Oxford: Routledge 2006 Availability: Items available for loan: KEIC (2)Call number: 658.827 BRA, ... Place hold Add to cart (remove)