Advertising Books

This list contains 94 titles

'Ad'apting to markets : repackaging commercials in Indian languages by Sunitha Srinivas C by
Material type: Text Text
Language: English
Publication details: New Delhi: SAGE Publications India Private Limited 2015
Availability: Items available for loan: KEIC (2)Call number: 659.10954 SRI, ...
50 careers in advertising by
Material type: Text Text
Language: English
Publication details: Mumbai: The Advertising Club Mumbai 2004
Availability: Items available for loan: KEIC (2)Call number: 659.1 SHA, ...
Accountable advertising : a handbook for managers and analysts by Simon Broadbent by
Material type: Text Text
Language: English
Publication details: Henley-on-Thame: Admap 1997
Availability: Items available for loan: KEIC (2)Call number: 659.104 BRO, ...
Ad land : a global history of advertising by Mark Tungate by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page Limited 2008
Availability: Items available for loan: KEIC (2)Call number: 659.109 TUN, ...
Ad worlds : brands, media, audienceas by Greg Myers by
Material type: Text Text
Language: English
Publication details: London: Arnold member of Hodder Headline Group 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 MYE.
ADbashing : surviving the attacks on advertising : why the future of advertising and media depend upon the changes we make and the risks we take today by Jack Myers by
Material type: Text Text
Language: English
Publication details: New Jersey: American Media Council Worldwide Marketing Leadership Panel 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 MYE.
Adkatha : the story of indian advertising by Anand Halve and Anita Sarkar by
Material type: Text Text
Language: English
Publication details: Goa: Centrum Charitable Trust. 2011
Availability: Items available for loan: KEIC (2)Call number: 659.1 HAL, ...
Adman-Madnam: Unapologetically Prahlad by
Publication details: Gurugram: HarperCollins Publishers, 2023
Availability: Items available for loan: KEIC (1)Call number: 659.1092 KAK.
Advertising by John S. Wright by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Tata McGraw-Hill Company Inc. 1977
Availability: Items available for loan: KEIC (1)Call number: 659.1 WRI.
Advertising by Roderick White by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: McGraw Hill Publishing Company 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 WHI.
Advertising : critical readings by
Material type: Text Text
Publication details: Oxford: BERG 2010
Availability: Items available for loan: KEIC (4)Call number: 659.1 ADV, ...
Advertising : new techniques for visual seduction by
Material type: Text Text
Publication details: London: Thames and Hudson 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 STO.
Advertising : planning and implementation by Sangeeta Sharma and Raghuvir Singh by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHA.
Advertising Advertising by Wiston Fletcher by
Material type: Text Text
Language: English
Publication details: London: Profile Books Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 FLE.
Advertising age handbook of advertising by Herschell Gordon Lewis and Carol Nelson by
Material type: Text Text
Language: English
Publication details: Chicago: NTC Publishing Group, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 LEW.
Advertising and integrated brand promotion by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik by
Edition: 4th ed. (Indian ed.)
Material type: Text Text
Language: English
Publication details: Australia: Thomson South-Western 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 OGU.
Advertising and marketing in rural India : language, culture and communication by Tej K. Bhatia by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd. 2007
Availability: Items available for loan: KEIC (2)Call number: 659.10954 BHA, ...
Advertising and promotion : an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2012
Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ...
Advertising and sales promotion strategy by Gerard J. Tellis by
Material type: Text Text
Language: English
Publication details: Readin: Addison Wesley Longman, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.82 TEL.
Advertising and the world wide web by
Material type: Text Text
Publication details: New Jersey: Lawrence Erlbaum Associates, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.14 ADV.
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