Best Marketing book

This list contains 28 titles

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	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renee Mauborgne by Kim, W. Chan Mauborgne, Rene'e Material type: Text Language: English Publication details: Oxford: Harvard Business Review 2005 Availability: Items available for loan: KEIC (3)Call number: 658.802 KIM, ... Place hold Add to cart (remove)
	No cover image available Building strong brands by David A. Aaker by Aaker, David A Material type: Text Language: English Publication details: New York: The Free Press 1996 Availability: Items available for loan: KEIC (3)Call number: 658.827 AAK, ... Not available: KEIC: Lost (1). Place hold Add to cart (remove)
	Case in point : complete case interview preparation by Marc P. Cosentino by Cosentino, Marc P Edition: 11th ed. Material type: Text Publication details: Santa Barbara: Burgee Press 2020 Availability: Items available for loan: KEIC (2)Call number: 658.46 COS, ... Place hold Add to cart (remove)
	Competing in the age of AI : strategy and leadership when algorithms and networks run the world by Marco Iansiti and Karim R. Lakhani by Iansiti, Marco Lakhani, Karim R Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing Corporation 2020 Availability: Items available for loan: KEIC (1)Call number: 658.0563 IAN. Place hold Add to cart (remove)
	Contagious : why things catch on by Jonah Berger by Berger, Jonah Material type: Text Language: English Publication details: New York: Simon and Schuster 2013 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	Crushing it! : how great entrepreneurs build their business and influence-and how you can, too / by Gary Vaynerchuk by Vaynerchuk, Gary Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Harper Collins Publishers 2018 Availability: Items available for loan: KEIC (1)Call number: 658.421 VAY. Place hold Add to cart (remove)
	Digital marketing for dummies by Ryan Deiss and Russ Henneberry by Deiss, Ryan Henneberry, Russ Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons 2017 Availability: Items available for loan: KEIC (1)Call number: 659.144 DEI. Place hold Add to cart (remove)
	Digital marketing strategy : an integrated approach to online marketing by Simon Kingsnorth by Kingsnorth, Simon Edition: 2nd ed. Material type: Text Language: English Publication details: London: KoganPage 2019 Availability: Items available for loan: KEIC (1)Call number: 658.872 KIN. Place hold Add to cart (remove)
	Everybody writes : your go-to guide to creating ridiculously good content by Ann Handley by Handley, Ann Material type: Text Language: English Publication details: New Jersey: Wiley 2016 Availability: Items available for loan: KEIC (1)Call number: 658.872 HAN. Place hold Add to cart (remove)
	Get content get customers : turn prospects into buyers with content marketing by Joe Pulizzi and Newt Barrett by Pulizzi, Joe Barrett, Newt Material type: Text Language: English Publication details: New Delhi: T/ata Mcgraw Hill Education Private Limited 2009 Availability: Items available for loan: KEIC (1)Call number: 658.8 PUL. Place hold Add to cart (remove)
	Good to great : why some companies make the leap and others don't by Jim Collins by Collins, Jim Material type: Text Language: English Publication details: London: Random House Business Books 2001 Availability: Items available for loan: KEIC (1)Call number: 658.4092 COL. Place hold Add to cart (remove)
	Hooked : how to build habit-forming products by Nir Eyal and Ryan Hoover by Eyal, Nir Hoover, Ryan Material type: Text Language: English Publication details: London: Penguin Books Ltd 2014 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	Invisible influence : the hidden forces that shape behaviour by Jonah Berger by Berger, Jonah Material type: Text Language: English Publication details: London: Simon and Schuster UK Ltd 2016 Availability: Items available for loan: KEIC (1)Call number: 153.83 BER. Place hold Add to cart (remove)
	Kotler on marketing : how to create, win and dominate markets by Philip Kotler by Kotler, Philip Material type: Text Language: English Publication details: New York: The free press 1999 Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	Lateral marketing : new techniques for finding breakthrough ideas by Philip Kotler and Fernando Trias De Bes by Kotler, Philip Bes, Fernando Trias De Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons Inc. 2003 Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ... Place hold Add to cart (remove)
	Made to stick : why some ideas take hold and others come unstuck by Chip Heath and Dan Heath by Heath, Chip Heath, Dan Material type: Text Language: English Publication details: London: Random House 2008 Availability: Items available for loan: KEIC (1)Call number: 302.13 HEA. Place hold Add to cart (remove)
	Measure what matters : okrs - the simple idea that drives 10x growth by John Doerr by Doerr, John Material type: Text Language: English Publication details: London: Portfolio Penguin 2017 Availability: Items available for loan: KEIC (1)Call number: 658.4012 DOE. Place hold Add to cart (remove)
	Originals : how non-conformists change the world by Adam M Grant by Grant, Adam M Material type: Text Language: English Publication details: London: WH Allen 2016 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	Permission marketing : turning strangers into friends, and friends into customers by Seth Godin by Godin, Seth Material type: Text Language: English Publication details: New York: Simon and Schuster 1999 Availability: Items available for loan: KEIC (1)Call number: 658.8 GOD. Place hold Add to cart (remove)
	Platform revolution : how networked markets are transforming the economy and how to make them work for you by Geoffrey Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary by Parker, Geoffrey Alstyne, Marshall W. Van Choudary, Sangeet Paul Edition: 1st ed. Material type: Text Language: English Publication details: New York: W. W. Norton and Company 2017 Availability: Items available for loan: KEIC (1)Call number: 658.872 PAR. Place hold Add to cart (remove)