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1.
Advertising by William M. Weilbacher by
  • Weilbacher, William M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: MacMillan Publishing Co. 1984
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEI.

2.
Simulated test marketing : technology for launching successful new products by Kevin J. Clancy, Robert S. Shulman and Marianne M. Wolf by
  • Clancy, Kevin J
  • Shulman, Robert S
  • Wolf, Marianne M
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1994
Availability: Items available for loan: KEIC (1)Call number: 658.800285 CLA.

3.
Diffusion of innovation by Everett M. Rogers by
  • Rogers, Everett M
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Free Press 1995
Availability: Items available for loan: KEIC (2)Call number: 303.484 ROG, ...

4.
Retail management : a strategic approach by Barry Berman, Joel R. Evans by
  • Berman, Barry
  • Evans Joel R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Macmillan Pub. Co. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.87 BER.

5.
Marketing research : measurement and methods by Donald S. Tull and Del I. Hawkins by
  • Tull, Donald S
  • Hawkins, Del I
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York: Macmillan Publishing Company 1990
Availability: Items available for loan: KEIC (1)Call number: 658.83 TUL.

6.
Contemporary marketing by Louis E. Boone, David L. Kurtz by
  • Boone, Louis E
  • Kurtz, David L
Material type: Text Text
Language: English
Publication details: Chicago: Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 BOO.

7.
Exploring marketing research by William G. Zikmund by
  • Zikmund, William G
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

8.
Exploring marketing research by William G. Zikmund by
  • Zikmund, William G
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The dryden press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

9.
Marketing research: methodological foundations Gilbert A. Churchill Jr. by
  • Churchill, Jr. Gilbert A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 CHU, ...

10.
Marketing research : methodological foundation by Gilbert A. Churchill by
  • Churchill, Gilbert A
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHU.

11.
Exploring marketing research by William G. Zikmund by
  • Zikmund, William G
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

12.
Consumer behaviour by James F. Engel, Roger D Blackwell, Paul W. Miniard by
  • Engel James F
  • Blackwell Roger D
  • Miniard Paul W
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Orlando Press: The Dryden Press 1990
Availability: Items available for loan: KEIC (11)Call number: 658.8342 ENG, ...

13.
Basic marketing research by Gilbert A. Churchill by
  • Churchill, Gilbert A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Texas: Dryden Press 1992
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHU.

14.
Advertising its role in modern marketing by Dean M. Krugman, Leonard N. Reid and Watson S. Dunn by
  • Krugman, Dean M
  • Dunn, Watson S
  • Reid, Leonard N
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Texas: Dryden Press 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 KRU.

15.
Consumer behaviour by James F. Engel, Roger D Blackwell, Paul W. Miniard by
  • Engel James F
  • Blackwell Roger D
  • Miniard Paul W
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Orlando Press: The Dryden Press 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8342 ENG.

16.
Basic marketing research by Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Orlando: The dryden press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHU.

17.
Exploring marketing research by William G. Zinkmund by
  • Zinkmund, William G
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Texas: Dryden Press 1994
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

18.
Using multivariate statistics by Barbara G. Tabachnick and Linda S. Fidell by
  • Tabachnick, Barbara G
  • Fidell, Linda S
Material type: Text Text
Language: English
Publication details: New York: Harper and Row Publishers Inc. 1983
Availability: Items available for loan: KEIC (1)Call number: 519.535 TAB.

19.
Introduction to mass communications(instructor's manual) by Warren K. Agee, Phillip H. Ault, Edwin Emery by
  • Agee, Warren K
  • Ault, Phillip H
  • Emery, Edwin
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: Harper and Row Publishers Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE.

20.
Elements of direct marketing by Martin Baier by
  • Baier, Martin
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 658.84 BAI.

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