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1.
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Advertising by William M. Weilbacher by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: MacMillan Publishing Co. 1984
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEI.

2.
Marketing research: analysis and measurement by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company(UK) Limited, 1981
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHI.

3.
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Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 KIN, ...

4.
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Advertising excellence by Courtland L. Bovee... [et. all.]
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1995
Availability: Items available for loan: KEIC (2)Call number: 659.1 BOV, ...

5.
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What's in brand : building brand equity through advertising by John Philip Jones by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Co.Ltd. 1998
Availability: Items available for loan: KEIC (2)Call number: 659.1 JON , ...

6.
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Advertising research : theory and practice by Joel J. Davis by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1072 DAV.

7.
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Advertising management by Jaishri Jethwaney and Shruti Jain by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 WAR.

8.
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Marketing research : tools and techniques by Nigel Bradley by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 BRA.

9.
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Advertising by Frank Jefkins by
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 JEF.

10.
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Communication yearbook-20 by
Material type: Text Text
Publication details: New Delhi: Sage Publication India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

11.
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Attention, attitude, and affect in response to advertising by
Material type: Text Text
Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1019 ATT.

12.
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Commodity advertising and promotion by
Material type: Text Text
Publication details: Ames: Iowa State University Press 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1964113 COM.

13.
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Advertising principles : choice, challenge, change by Bruce G. Vanden Bergh and Helen Katz by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 VAN.

14.
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Successful advertising research methods by Jack Haskins and Alice Kendrick by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1072 HAS.

15.
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Advertising resource handbook by Keith Adler by
Material type: Text Text
Language: English
Publication details: Michigan: Advertising Resources Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 KEI.

16.
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Proceedings of the 1986 conference of the American Academy of Advertising by
Material type: Text Text
Publication details: Norman: American Academy of Advertising, 1986
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

17.
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Proceedings of the 1989 conference of the American Academy of Advertising by
Material type: Text Text
Publication details: Urbana: American Academy of Advertising, 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

18.
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Proceedings of the 1993 conference of the american academy of advertising by
Material type: Text Text
Publication details: New York: American Academy of Advertising 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

19.
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What is brand equity, anyway? : selected papers on brands and advertising by Paul Feldwick by
Material type: Text Text
Language: English
Publication details: Oxfordshire: World Advertising Research Center 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 FEL.

20.
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What's in a name advertising and the concept of brands by John Philip Jones and Jan S. Slater by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2003
Availability: Items available for loan: KEIC (2)Call number: 659.1 JON, ...

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