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1.
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Advertising by William M. Weilbacher by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: MacMillan Publishing Co. 1984
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEI.

2.
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Diffusion of innovation by Everett M. Rogers by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Free Press 1995
Availability: Items available for loan: KEIC (2)Call number: 303.484 ROG, ...

3.
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Exploring marketing research by William G. Zikmund by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

4.
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Exploring marketing research by William G. Zikmund by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The dryden press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

5.
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Marketing research: methodological foundations Gilbert A. Churchill Jr. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 CHU, ...

6.
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Exploring marketing research by William G. Zikmund by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

7.
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Consumer behaviour by James F. Engel, Roger D Blackwell, Paul W. Miniard by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Orlando Press: The Dryden Press 1990
Availability: Items available for loan: KEIC (11)Call number: 658.8342 ENG, ...

8.
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Basic marketing research by Gilbert A. Churchill by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Texas: Dryden Press 1992
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHU.

9.
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Consumer behaviour by James F. Engel, Roger D Blackwell, Paul W. Miniard by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Orlando Press: The Dryden Press 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8342 ENG.

10.
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Exploring marketing research by William G. Zinkmund by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Texas: Dryden Press 1994
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

11.
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Introduction to mass communications(instructor's manual) by Warren K. Agee, Phillip H. Ault, Edwin Emery by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: Harper and Row Publishers Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE.

12.
Management : a global perspective by Heinz Weihrich and Harold Koontz by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw-hill Publishing company Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658 WEI.

13.
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Small communication group and the decision group process making by Donald G. Ellis and B. Aubrey Fisher by
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 302.34 ELL.

14.
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World class supply management : the key to supply chain management (with CD) by David N. Burt, Donald W. Dobler and Stephen L. Starling by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.7 BUR.

15.
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Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ...

16.
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Services marketing : text and cases by Rajendra Nargundkar by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

17.
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Crafting and executing strategy : text and readings by Arthur A. Thompson, A. J. Strickland, John E. Gamble and Arun K. Jain
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (3)Call number: 658.4012 CRA, ...

18.
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Services marketing : text and cases by Rajendra Nargundkar by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

19.
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Strategic product creation : deliver customer satisfaction from every level of your company Ronald L. Kerber and Timothy M. Laseter, with Max Russell by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.575 KER.

20.
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Mind over media : creative thinking skills for electronic media by Mark von Wodtke by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 001.6425 VON.

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