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1.
Retail management : a strategic approach by Barry Berman, Joel R. Evans by
  • Berman, Barry
  • Evans Joel R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Macmillan Pub. Co. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.87 BER.

2.
Marketing myths that are killing business : the cure for death wish marketing by Kevin J. Clancy and Robert S. Shulman by
  • Clancy, Kevin J
  • Shulman, Robert S
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1993
Availability: Items available for loan: KEIC (2)Call number: 658.8 CLA, ...

3.
The Asian manager's handbook of e commerce by Rajesh Chakrabarti and Vikas Kardile by
  • Chakrabarti, Rajesh
  • Kardile, Vikas
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 CHA.

4.
Retailing management by Michael Levy and Barton A. Weitz by
  • Levy, Michael
  • Weitz, Barton A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 LEV.

5.
Retailing management by Michael Levy and Barton A. Weitz by
  • Levy, Michael
  • Weitz, Barton A
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (4)Call number: 658.87 LEV, ... Not available: KEIC: Checked out (1).

6.
Services marketing : text and cases by Rajendra Nargundkar by
  • Nargundkar, Rajendra
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

7.
Marketing : concepts and cases (with CD) by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

8.
Services marketing : text and cases by Rajendra Nargundkar by
  • Nargundkar, Rajendra
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

9.
Fundamentals of marketing by William J. Stanton, Michael J. Etzel, Bruce J. Walker by
  • Stanton, William J
  • Etzel, Michael J
  • Walker Bruce J
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 STA.

10.
Beyond MaxiMarketing : the new power of caring and daring by Stan Rapp and Thomas L. Collins by
  • Rapp, Stan
  • Collins, Thomas L
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 RAP.

11.
Strategic database marketing : the masterplan for starting and managing a profitable, customer based marketing program by Arthur M. Hughes by
  • Hughes, Arthur M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Higher Companies, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG.

12.
The art of retailing by A. J. Lamba by
  • Lamba, A. J
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.87 LAM.

13.
Customer share marketing : how the world's great marketers unlock profits from customer loyalty by Tom Osenton by
  • Osenton, Tom
Material type: Text Text
Language: English
Publication details: New Jersey: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 OSE.

14.
Global marketing by Warren J Keegan and Mark C Green by
  • Keegan, Warren J
  • Green, Mark C
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.848 KEE.

15.
Retail management by Chetan Bajaj, Rajnish Tuli and Nidhi V. Srivastava by
  • Bajaj, Chetan
  • Srivastava, Nidhi
  • Tuli, Rajnish
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2005
Availability: Items available for loan: KEIC (2)Call number: 658.87 BAJ, ...

16.
Marketing: Contemporary concepts and practices by
  • Schoell, William F
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Newton: Allyn and Bacon, INC. 1985
Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH.

17.
Business and competitive dynamics : survival and growth strategies by
  • Goyal, D. P. (ed.)
  • Gautam, Taruna (ed.)
  • Ram, Manoranjan P. (ed.)
Series: Macmillan advanced research series
Material type: Text Text
Publication details: New Delhi: Institute of Management Education, Macmillan India Ltd., 2008
Availability: Items available for loan: KEIC (1)Call number: 338.6048 BUS.

18.
Basic marketing by E. Jerome McCarthy and William D. Perreault Jr. by
  • McCarthy, Jerome E
  • Perreault, William D. Jr
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCC.

19.
Retailing management by Michael Levy and Barton A. Weitz by
  • Levy, Michael
  • Weitz, Barton A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Richard D. Irwin 1995
Availability: Items available for loan: KEIC (1)Call number: 658.87 LEV.

20.
The retailing book : principles and applications by
  • Freathy, Paul (ed.)
Material type: Text Text
Publication details: Harlow: Pearson Education Limited, 2003
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

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