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121.
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Effective writing skills for public relations by John Foster by
Material type: Text Text
Language: English
Publication details: New Delhi: Crest Publishing House 2005
Availability: Items available for loan: KEIC (1)Call number: 808.066659 FOS.

122.
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News : reporting and writing by Alfred Lawrence Lorenz and John Vivian by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 070.4 LOR.
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123.
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Steal these ideas! : marketing secrets that will make you a star by Steve Cone by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 CON.

124.
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Marketing communications management : concepts and theories, cases and practices by Paul Copley by
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.802 COP.

125.
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Advertising and integrated brand promotion by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik by
Edition: 4th ed. (Indian ed.)
Material type: Text Text
Language: English
Publication details: Australia: Thomson South-Western 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 OGU.

126.
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Marketing in the public sector : a roadmap for improved performance by Philip Kotler, Nancy Lee by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education in South Asia 2007
Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ...

127.
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Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company by Leonard M. Lodish, Howard L. Morgan and Shellye Archambeau by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education South Asia 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOD.

128.
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Media and communication management by C. S. Rayudu by
Material type: Text Text
Language: English
Publication details: Bombay: Himalaya Publishing House 1993
Availability: Items available for loan: KEIC (1)Call number: 302.23 RAY.

129.
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The art of building a brand : top marketers reveal the secrets of building successful brands
Material type: Text Text
Language: English
Publication details: New Delhi: Vision Books 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 ART.

130.
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Mass communication in India by Keval J. Kumar by
Edition: Revised and update ed. 5th. (Acc. no. 22793)
Material type: Text Text
Language: English
Publication details: Mumbai, Jaico Publishing House: 2010. 2021
Availability: Items available for loan: KEIC (5)Call number: 302.2 KUM, ... Not available: KEIC: Checked out (1).
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131.
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Strategic communications management : making public relations work by Jon White and Laura Mazur by
Material type: Text Text
Language: English
Publication details: Hyderabad: Universities Press (India) Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 302.23 WHI.

132.
Promotion management by John J. Burnett by
Edition: 1st Indian ed.
Material type: Text Text
Language: English
Publication details: New Delhi: A.I.T.B.S. Publishers and Distributors 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 BUR.

133.
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The sunday times e-business start up : the complete guide to launching your internet and digital enterprise by Philip Treleaven by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Private Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658 TRE.

134.
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Marketing communications : an integrated approach by P. R. Smith, Jonathan Taylor by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 SMI.

135.
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Web advertising and online marketing : technologies and strategies for E-marketing by P. P. Singh and Sandhir Sharma by
Material type: Text Text
Language: English
Publication details: New Delhi: Deep and Deep Publications Pvt. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 SIN.

136.
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Principles of advertising : a global perspective by Monle Lee and Carla Johnson by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Pvt. Ltd 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 LEE.

137.
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Making the news : a guide for nonprofits and activists by Jason Salzman by
Material type: Text Text
Language: English
Publication details: New Delhi: Vivek Books Pvt. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 659.0973 SAL.

138.
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Effective public relations : a practical approach by Merry Shelburne by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantr 2003
Availability: Items available for loan: KEIC (1)Call number: 659.2 SHE.

139.
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Marketing communications by Jim Blythe by
Material type: Text Text
Language: English
Publication details: Edinburgh: Pearson education Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 BLY.

140.
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The Financial Times guide marketing from advertising to zen by Tim Ambler by
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 2000
Availability: Items available for loan: KEIC (2)Call number: 658.8 AMB, ...

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