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21.	Image from Amazon.com	Value-based marketing for bottom-line success : 5 steps to creating customer value by J. Nicholas De Bonis, Eric Balinski and Phil Allen by Bonis, J. Nicholas De Allen, Phil Balinski, Eric Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8 BON. Place hold Save to lists Add to cart (remove)
22.	Image from Amazon.com	Service management : operations, strategy, information technology (with CD) by James A. Fitzsimmons and Mona J. Fitzsimmons by Fitzsimmons, James A Fitzsimmons, Mona J Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 658 FIT. Place hold Save to lists Add to cart (remove)
23.	Image from Amazon.com	The power to predict : how real-time businesses anticipate customer needs, create opportunities, and beat the competition by Vivek Ranadive by Ranadive, Vivek Material type: Text Language: English Publication details: New York: McGraw-Hill 2006 Availability: Items available for loan: KEIC (2)Call number: 658.703 RAN, ... Place hold Save to lists Add to cart (remove)
24.	Image from Amazon.com	Analytical models for decision making (with CD) by Colin Sanderson and Reinhold Gruen by Sanderson, Colin Gruen, Reinhold Series: Understanding public health Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 362.10684 SAN. Place hold Save to lists Add to cart (remove)
25.	Image from Amazon.com	Managing health services by Nick Goodwin, Reinhold Gruen and Valerie Iles by Goodwin, Nick Gruen, Reinhold Iles, Valerie Series: Understanding public health Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 362.1068 GOO. Place hold Save to lists Add to cart (remove)
26.	Image from Amazon.com	Bangalore tiger : how Indian tech upstart Wipro is rewriting the rules of global competition by Steve Hamm by Hamm, Steve Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 338.7610040954 HAM. Place hold Save to lists Add to cart (remove)
27.	Image from Amazon.com	Marketing power plays : how the world's most ingenious marketers reach the top of their game by BusinessWeek Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR. Place hold Save to lists Add to cart (remove)
28.	Image from Amazon.com	Rural marketing : concepts and practices by Balram Dogra and Karminder Ghuman by Dogra, Balram Ghuman, Karminder Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2008 Availability: Items available for loan: KEIC (1)Call number: 658.81734 DOG. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
29.	Image from Amazon.com	Marketing by Courtland L. Bovee, Michael J. Houston and John V. Thill by Bovee, Courtland L Houston, Michael J Thill, John V Edition: 2nd ed. Material type: Text Language: English Publication details: New York: McGraw-Hall Companies 1995 Availability: Items available for loan: KEIC (1)Call number: 658.8 BOV. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
30.	Image from Amazon.com	Principles and practice of marketing by David Jobber by Jobber, David Edition: 2nd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.8 JOB. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
31.	Image from Amazon.com	Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by Zeithaml, Valarie A Bitner, Mary Jo Edition: 2nd ed. Material type: Text Language: English Publication details: Boston: McGraw Hill 2000 Availability: Items available for loan: KEIC (1)Call number: 658.8 ZEI. Place hold Save to lists Add to cart (remove)
32.	Image from Amazon.com	The customer loyalty solution : what works and what doesn't in customer loyalty programs by Arthur Middleton Hughes by Hughes, Arthur Middleton Material type: Text Language: English Publication details: New York: McGraw Hill 2003 Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
33.	Image from Amazon.com	IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz by Schultz, Don Schultz, Heidi Material type: Text Language: English Publication details: New York: McGraw Hill 2003 Availability: Items available for loan: KEIC (3)Call number: 658.8 SCH, ... Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
34.	Image from Amazon.com	Taking sides : clashing views on controversial issues in mass media and society by Alexander, Alison (ed.) Hanson, Jarice (ed.) Edition: 7th ed. Material type: Text Publication details: Guilford: McGraw-Hill, 2003 Availability: Items available for loan: KEIC (1)Call number: 320.23 TAK. Lists: Media Books. Place hold Save to lists Add to cart (remove)
35.	Image from Amazon.com	Start and run a consulting business by Douglas Gray by Gray, Douglas Material type: Text Language: English Publication details: Mumbai: Jaico Publishing House 2007 Availability: Items available for loan: KEIC (1)Call number: 658 GRA. Place hold Save to lists Add to cart (remove)
36.	Image from Amazon.com	FCB ULKA : brand building advertising : concepts and case by M. G. Parameswaran by Parameswaran, M. G Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 Availability: Items available for loan: KEIC (3)Call number: 658.827 PAR, ... Place hold Save to lists Add to cart (remove)
37.	Image from Amazon.com	Net ware 4.1 : the complete reference by Tom Sheldon by Sheldon, Tom Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1997 Availability: Items available for loan: KEIC (1)Call number: 001.64404 SHE. Place hold Save to lists Add to cart (remove)
38.	Image from Amazon.com	Practical advertising and publicity : effective promotion of products and services to industry and commerce by Norman A. Hart by Norman, Hart A Material type: Text Language: English Publication details: London: McGraw-Hill Book Company 1988 Availability: Items available for loan: KEIC (1)Call number: 659 HAR. Place hold Save to lists Add to cart (remove)
39.	Image from Amazon.com	Financial services direct marketing by Tony Martin by Martin, Tony Material type: Text Language: English Publication details: England: McGraw-Hill Book Co. 1991 Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR. Place hold Save to lists Add to cart (remove)
40.	Image from Amazon.com	Marketing research (With SPSS ver 9.0 CD) by Alvin C. Burns and Ronald F. Bush by Burns, Alvin C Bush, Ronald F Edition: 3rd ed. Material type: Text Language: English Publication details: New Jarsey: Prentice Hall, Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR. Place hold Save to lists Add to cart (remove)