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	21.	Marketing strategy : a life-cycle approach by Alvin Lee and Mark Edwards by Lee, Alvin Edwards, Mark Material type: Text Language: English Publication details: New Delhi: Cambridge University Press 2013 Availability: Items available for loan: KEIC (1)Call number: 658.8 LEE. Place hold Add to cart (remove)
	22.	Marketing strategy casebook by Lee, Alvin (ed.) Edwards, Mark (ed.) Material type: Text Publication details: New Delhi: Cambridge University Press, 2013 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR. Place hold Add to cart (remove)
	23.	Arts based research by Tom Barone and Elliot W. Eisner by Barone, Tom Eisner, Elliot W Material type: Text Language: English Publication details: California: SAGE Publications, Inc. 2012 Availability: Items available for loan: KEIC (1)Call number: 001.4 BAR. Place hold Add to cart (remove)
	24.	Harvard business review 10 must reads : on managing yourself by Harvard Busines Review (HBR) Material type: Text Language: English Publication details: Boston: Harvard Business Review 2010 Availability: Items available for loan: KEIC (1)Call number: 650.122 HAR. Place hold Add to cart (remove)
	25.	Killer brands : create and market a brand that will annihilate the competition by Frank Lane by Lane, Frank Material type: Text Language: English Publication details: Avon: Adams Media 2009 Availability: Items available for loan: KEIC (1)Call number: 658.827 LAN. Place hold Add to cart (remove)
	26.	Excel 2010 : power programming with VBA (with CD) by John Walkenbach by Walkenbach, John Material type: Text Language: English Publication details: New Delhi: Wiley India Pvt. Ltd. 2010 Availability: Items available for loan: KEIC (1)Call number: 005.54 WAL. Place hold Add to cart (remove)
	27.	Twitter marketing : an hour a day by Hollis Thomases; foreword by Dave Evans by Thomases, Hollis Material type: Text Language: English Publication details: New Delhi: Times Group Books 2010 Availability: Items available for loan: KEIC (1)Call number: 658.8 THO. Place hold Add to cart (remove)
	28.	Organizational theory, change and design by Richard L. Daft by Daft, Richard L Material type: Text Language: English Publication details: New Delhi: Cengage Learning India Pvt. Ltd. 2011 Availability: Items available for loan: KEIC (1)Call number: 658.4 DAF. Place hold Add to cart (remove)
	29.	Understanding the theory and design of organizations by Richard L. Daft by Daft, Richard L Edition: 11th ed. Material type: Text Language: English Publication details: New Delhi: Cengage Learning India Pvt. Ltd. 2015 Availability: Items available for loan: KEIC (2)Call number: 658.4 DAF, ... Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	30.	Business to business marketing by Ross Brennan, Louise Canning and Raymond McDowell by Brennan, Ross Canning, Louise McDowell, Raymond Material type: Text Language: English Publication details: New Delhi: SAGE Publications India Pvt Ltd 2011 Availability: Items available for loan: KEIC (1)Call number: 658.804 BRE. Place hold Add to cart (remove)
	31.	Marketing of services (text and cases) by Dr. S. L. Gupta by Gupta, Dr. S. L Material type: Text Language: English Publication details: New Delhi: International Book House Pvt. Ltd. 2011 Availability: Items available for loan: KEIC (1)Call number: 658.804 GUP. Place hold Add to cart (remove)
	32.	Decoding communication by N. Chandramouli by Chandramouli, N Material type: Text Language: English Publication details: Mumbai: TRA Publishing 2003 Availability: Items available for loan: KEIC (1)Call number: 658.45 CHA. Place hold Add to cart (remove)
	33.	Dianetics 55! : the complete manual of human communication by L. Ron Hubbard by Hubbard, L. Ron Material type: Text Language: English Publication details: Copenhagen: New Era Publications International ApS 2007 Availability: Items available for loan: KEIC (1)Call number: 299.936 HUB. Place hold Add to cart (remove)
	34.	Marketing management : Indian context, global perspective by V. S. Ramaswamy and S. Namakumari by Ramaswamy, V. S Namakumari, S Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt Ltd 2018 Availability: Items available for loan: KEIC (1)Call number: 658.802 RAM. Place hold Add to cart (remove)
	35.	Business modeling : a practical guide to realizing business value by David M. Bridgeland and Ron Zahavi by Bridgeland, David M Zahavi Ron Material type: Text Language: English Publication details: New Delhi: Elsevier 2011 Availability: Items available for loan: KEIC (1)Call number: 658.40352 BRI. Place hold Add to cart (remove)
	36.	Conducting market research for international business : international business collection by Tamer Cavusgil, Gary Knight, John Riesenberger and Attila Yaprak by Cavusgil, S. Tamer Knight, Gary Riesenberger, John Yaprak, Attila Material type: Text Language: English Publication details: New York: Business Expert Press, LLC 2009 Availability: Items available for loan: KEIC (1)Call number: 658.8 CAV. Place hold Add to cart (remove)
	37.	Design elements : a graphic style manual : understanding the rules and knowing when to break them by Timothy Samara by Samara, Timothy Material type: Text Language: English Publication details: Singapore: Prge One 2007 Availability: Items available for loan: KEIC (1)Call number: 686.22 SAM. Place hold Add to cart (remove)
	38.	No cover image available Introduction to microcomputer and its applications: pc-dos, word perfect, lotus 1-2-3 and dbase includes wordstar suppliment by Chao C. Chien by Chien, Chao C Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Galgotia Pub. Pvt. Ltd. 1994 Availability: Items available for loan: KEIC (6)Call number: 001.6423 CHA, ... Place hold Add to cart (remove)
	39.	Effective platform product management : a product manager's guide to strategizing and executing the platform business model to expand the customer base by Menon, Tabassum Publication details: Brimingham Packt Publishing Limited 2021 Availability: Not available: KEIC: Checked out (1). Lists: New Arrival 10 Jul 2023. Place hold Add to cart (remove)

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