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41.
Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ...

42.
The power corporate communication by Paul A. Argenti and Janis Forman by
  • Argenti, Paul A
  • Forman, Janis
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.45 ARG.

43.
Before the brand : creating the unique DNA of an enduring brands identity by Alycia Perry and David Wisnom by
  • Perry, Alycia
  • Wisnom, David
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-HillPublishing Company Limited 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 PER, ...

44.
The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing and Scott W. Cooper by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE.

45.
Big business marketing for small business budgets by Jeanette Maw McMurtry by
  • McMurtry, Jeanette Maw
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCM.

46.
The invisible CEO: My Mudra years by
  • Krishnamurthy, A. G
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (6)Call number: 926.59 KRI, ... Not available: KEIC: Lost (1).

47.
The future of advertising : new media, new clients, new consumers in the post-television age by Joe Cappo by
  • Cappo, Joe
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 CAP.

48.
And now a few words from me : advertising leading critic lays down the law, once and for all by Bob Garfield by
  • Garfield, Bob
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Cpmpany Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 GAR.

49.
Mixed feelings : my advertising years by Ram Sehgal by
  • Sehgal, Ram
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 SEH, ...

50.
Marketing : concepts and cases (with CD) by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

51.
Principles of advertising and IMC by Tom Duncan by
  • Duncan, Tom
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ...

52.
Product management by Donald R. Lehmann and Russell S. Winer by
  • Lehmann, Donald R
  • Winer, Russell S
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (18)Call number: 658.56 LEH, ...

53.
Indian advertising 1780 to 1950 A.D. by Arun Chaudhary by
  • Chaudhary, Arun
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 659.1 CHA, ...

54.
Desi dream merchants by A. G. Krishnamurthy by
  • Krishnamurthy, A. G
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 KRI, ...

55.
9 secrets of advertising by Ram Sehgal by
  • Sehgal, Ram
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 659 SEH, ...

56.
Advertising by John S. Wright by
  • Wright, John S
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Tata McGraw-Hill Company Inc. 1977
Availability: Items available for loan: KEIC (1)Call number: 659.1 WRI.

57.
Marketing research: analysis and measurement by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company(UK) Limited, 1981
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHI.

58.
Advertising and promotion management by John R. Rossiter and Larry Percy by
  • Rossiter, John R
  • Percy, Larry
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 ROS.

59.
Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor by
  • Kinnear, Thomas C
  • Taylor, James R
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 KIN, ...

60.
Fundamentals of marketing by William J. Stanton, Michael J. Etzel, Bruce J. Walker by
  • Stanton, William J
  • Etzel, Michael J
  • Walker Bruce J
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 STA.

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