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41.	Image from Amazon.com	Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by Belch, George E Belch, Michael A Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ... Place hold Save to lists Add to cart (remove)
42.	Image from Amazon.com	The power corporate communication by Paul A. Argenti and Janis Forman by Argenti, Paul A Forman, Janis Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 658.45 ARG. Place hold Save to lists Add to cart (remove)
43.	Local cover image Image from Amazon.com	Before the brand : creating the unique DNA of an enduring brands identity by Alycia Perry and David Wisnom by Perry, Alycia Wisnom, David Material type: Text Language: English Publication details: New Delhi: Tata McGraw-HillPublishing Company Limited 2003 Availability: Items available for loan: KEIC (2)Call number: 658.827 PER, ... Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
44.	Image from Amazon.com	The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing and Scott W. Cooper by Hiebing, Roman G Cooper, Scott W Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
45.	Image from Amazon.com	Big business marketing for small business budgets by Jeanette Maw McMurtry by McMurtry, Jeanette Maw Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8 MCM. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
46.	Image from Amazon.com	The invisible CEO: My Mudra years by Krishnamurthy, A. G Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2005 Availability: Items available for loan: KEIC (6)Call number: 926.59 KRI, ... Not available: KEIC: Lost (1). Place hold Save to lists Add to cart (remove)
47.	Image from Amazon.com	The future of advertising : new media, new clients, new consumers in the post-television age by Joe Cappo by Cappo, Joe Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 659.1 CAP. Place hold Save to lists Add to cart (remove)
48.	Image from Amazon.com	And now a few words from me : advertising leading critic lays down the law, once and for all by Bob Garfield by Garfield, Bob Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Publishing Cpmpany Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 659.1 GAR. Place hold Save to lists Add to cart (remove)
49.	Image from Amazon.com	Mixed feelings : my advertising years by Ram Sehgal by Sehgal, Ram Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 Availability: Items available for loan: KEIC (2)Call number: 659.1 SEH, ... Place hold Save to lists Add to cart (remove)
50.	Image from Amazon.com	Marketing : concepts and cases (with CD) by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit Edition: 13th ed. Material type: Text Language: English Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
51.	Image from Amazon.com	Principles of advertising and IMC by Tom Duncan by Duncan, Tom Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ... Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
52.	Image from Amazon.com	Product management by Donald R. Lehmann and Russell S. Winer by Lehmann, Donald R Winer, Russell S Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005 Availability: Items available for loan: KEIC (18)Call number: 658.56 LEH, ... Place hold Save to lists Add to cart (remove)
53.	Image from Amazon.com	Indian advertising 1780 to 1950 A.D. by Arun Chaudhary by Chaudhary, Arun Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007 Availability: Items available for loan: KEIC (2)Call number: 659.1 CHA, ... Lists: New Arrivals 11 March 2024. Place hold Save to lists Add to cart (remove)
54.	Image from Amazon.com	Desi dream merchants by A. G. Krishnamurthy by Krishnamurthy, A. G Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 Availability: Items available for loan: KEIC (2)Call number: 659.1 KRI, ... Place hold Save to lists Add to cart (remove)
55.	Image from Amazon.com	9 secrets of advertising by Ram Sehgal by Sehgal, Ram Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007 Availability: Items available for loan: KEIC (2)Call number: 659 SEH, ... Place hold Save to lists Add to cart (remove)
56.	Image from Amazon.com	Advertising by John S. Wright by Wright, John S Edition: 4th ed. Material type: Text Language: English Publication details: New York: Tata McGraw-Hill Company Inc. 1977 Availability: Items available for loan: KEIC (1)Call number: 659.1 WRI. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
57.		Marketing research: analysis and measurement by Chisnall, Peter M Edition: 2nd ed. Material type: Text Language: English Publication details: England: McGraw-Hill Book Company(UK) Limited, 1981 Availability: Items available for loan: KEIC (1)Call number: 658.83 CHI. Place hold Save to lists Add to cart (remove)
58.	Image from Amazon.com	Advertising and promotion management by John R. Rossiter and Larry Percy by Rossiter, John R Percy, Larry Material type: Text Language: English Publication details: Singapore: McGraw Hill Inc. 1988 Availability: Items available for loan: KEIC (1)Call number: 659.1 ROS. Place hold Save to lists Add to cart (remove)
59.	Image from Amazon.com	Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor by Kinnear, Thomas C Taylor, James R Edition: 3rd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill Book Company 1987 Availability: Items available for loan: KEIC (3)Call number: 658.83 KIN, ... Place hold Save to lists Add to cart (remove)
60.	Image from Amazon.com	Fundamentals of marketing by William J. Stanton, Michael J. Etzel, Bruce J. Walker by Stanton, William J Etzel, Michael J Walker Bruce J Edition: 9th ed. Material type: Text Language: English Publication details: New York: McGraw Hill Inc. 1991 Availability: Items available for loan: KEIC (1)Call number: 658.8 STA. Place hold Save to lists Add to cart (remove)