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61.
Understanding digital marketing : marketing strategies for engaging the digital generation by Damian Ryan and Calvin Jones by
  • Ryan, Damian
  • Jones, Calvin
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 RYA.

62.
Digital wars : Apple, Google, Microsoft and the battle for the internet by Charles Arthur by
  • Arthur, Charles
Material type: Text Text
Language: English
Publication details: Philadelphia: Kogan Page Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 338.470040973 ART.

63.
The art of influencing and selling : guru in a bottle by Ardi Kolah by
  • Kolah, Ardi
Material type: Text Text
Language: English
Publication details: Philadelphia: Kogan Page Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.85 KOL.

64.
Essential law for marketers : guru in a bottle by Ardi Kolah by
  • Kolah, Ardi
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Philadelphia: Kogan Page Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 343.4208 KOL.

65.
High impact marketing that gets results : guru in a bottle by Ardi Kolah by
  • Kolah, Ardi
Material type: Text Text
Language: English
Publication details: Philadelphia: Kogan Page Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOL.

66.
Shopper marketing : how to increase purchase decisions at the point of sale by
  • Stahlberg, Markus (ed.)
  • Maila, Ville (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: London: Kogan Page Limited, 2012
Availability: Items available for loan: KEIC (1)Call number: 659.157 SHO.

67.
The luxury strategy : break the rules of marketing to build luxury brands by J. N. Kapferer and V. Bastien by
  • Kapferer, J. N
  • Bastien, Vincent
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8 KAP, ...

68.
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy by Martin Lindstrom by
  • Lindstrom, Martin
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2012
Availability: Items available for loan: KEIC (2)Call number: 658.827 LIN, ...

69.
The consumer mind : brand perception and the implication for marketers by Pepe Martinez and Millward Brown by
  • Martinez, Pepe
  • Brown, Millward
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.8343 MAR.

70.
The retail champion : 10 steps to retail success by Clare Rayner by
  • Rayner, Clare
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.87 RAY.

71.
The better mousetrap : brand invention in a media democracy by Simon pont by
  • Pont, SImon
Material type: Text Text
Language: English
Publication details: Philadelphia: Kogan Page Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.827 PON.

72.
Green logistics : improving the environmental sustainability of logistics by
  • Mickinnon, Alan (ed.)
  • Browne, Michael (ed.)
  • Whiteing, Anthony (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Philadelphia: Kogan Page Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.70286 GRE.

73.
The complete marketer : 60 essential concepts for marketing excellence by Malcolm McDonald and Mike Meldrum by
  • McDonald, Malcolm
  • Meldrum, Mike
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCD.

74.
How to sell to retail : the secrets of getting your product to market by Clare Rayner by
  • Rayner, Clare
Material type: Text Text
Language: English
Publication details: Philadelphia: Kogan Page Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.804 RAY.

75.
The marketing manifesto by David James Hood by
  • Hood, David James
Material type: Text Text
Language: English
Publication details: Philadelphia: Kogan Page Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 HOO.

76.
The best digital marketing campaigns in the world II by Damian Ryan EDITION STT.2nd ed. by
  • Ryan, Damian
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 RYA .

77.
Digital branding : a complete step-by-step guide to strategy, tactics and measurement by Daniel Rowles by
  • Rowles, Daniel
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Not available: KEIC: Checked out (1).

78.
Understanding digital marketing : marketing strategies for engaging the digital generation by Damian Ryan by
  • Ryan, Damian
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 RYA.

79.
Stickier marketing : how to win customers in a digital age by Grant Leboff by
  • Leboff, Grant
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 LEB.

80.
Advertising transformed : the new rules for the digital age by Fons Van Dyck by
  • Dyck, Fons Van
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 659.1 DYC.

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