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61.
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CRM : the foundation of contemporary marketing strategy by Roger J. Baran and Robert Galka by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2014
Availability: Items available for loan: KEIC (1)Call number: 658.802 BAR.

62.
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ROI of $ocial media : how to improve the return on your social marketing investment by Guy R. Powell, Steven W. Groves and Jerry Dimos by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.802 POW.

63.
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Marketing research : a practical approach by Bonita Kolb by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.83 KOL.

64.
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Social IMC : social strategies with bottom line ROI by Randy Hlavac by
Material type: Text Text
Language: English
Publication details: North Charleston: CreatSpace Independent Publishing Platform 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 HLA.

65.
Strategic sport marketing by David Shilbury, Shayne Quick and Hans Westerbeek by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Australia: Allen and Unwin 2008
Availability: Items available for loan: KEIC (1)Call number: 796.0698 SHI.

66.
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YouTube and video marketing : an hour a day by Greg Jarboe by
Material type: Text Text
Language: English
Publication details: Indianapolis: Wiley Publishing, Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.872 JAR.

67.
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Email marketing : an hour a day by Jeanniey Mullen and David Daniels by
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2010
Availability: Not available: KEIC: Checked out (1).

68.
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Search and social : the definitive guide to real-time content marketing by Rob Garner by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt. Ltd 2013
Availability: Items available for loan: KEIC (1)Call number: 658.872 GAR.

69.
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Fashion marketing communications by Gaynor Lea-Greenwood by
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd 2014
Availability: Items available for loan: KEIC (1)Call number: 391.00688 LEA.

70.
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Internet marketing : a practical approach by Alan Charlesworth by
Material type: Text Text
Language: English
Publication details: Gurgaon: Elsevier 2009
Availability: Items available for loan: KEIC (1)Call number: 658.84 CHA.

71.
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Marketing strategy by Subhash C. Jain by
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8 JAI.

72.
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Marketing strategy and competitive positioning by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Prentice Hall International: Pearson Education Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 HOL.

73.
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Principles of marketing by Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri and Ehsan Ul Haque
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2010
Availability: Items available for loan: KEIC (6)Call number: 658.8 PRI, ...

74.
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Strategy retail management by Srini R. Srinivasan by
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantra 2010
Availability: Items available for loan: KEIC (1)Call number: 658.87 SRI.

75.
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Global marketing managment by Warren J. Keegan by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson 2009
Availability: Items available for loan: KEIC (3)Call number: 658.848 KEE, ...

76.
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Principles of marketing by Philip Kotler and Gray Armstrong by
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2016
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

77.
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Business and consumer analytics by Tapan K. Panda by
Material type: Text Text
Language: English
Publication details: New Delhi: Excel Books 2014
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PAN.

78.
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Marketing management : Indian context, global perspective by V. S. Ramaswamy and S. Namakumari by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt Ltd 2018
Availability: Items available for loan: KEIC (1)Call number: 658.802 RAM.

79.
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From ideas to iconic brands : Inspiring stories of 101 amazing brands that changed the world by Giles Lury by
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2018
Availability: Items available for loan: KEIC (1)Call number: 658.827 LUR.

80.
Improving marketing effectiveness by Robert Shaw by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Profile Books Ltd. 2001
Availability: Not available: KEIC: Lost (1).

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