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941.
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Advertising and public relations research by Donald W. Jugenheimer, Larry D. Kelly, Jerry Hudson and Samuel D. Bradley by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2017
Availability: Items available for loan: KEIC (1)Call number: 659.072 ADV.

942.
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Brands as engines for profit : universal guidelines on how tro drive growth by John Philip Jones by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limted 2012
Availability: Items available for loan: KEIC (1)Call number: 658.827 JON.

943.
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Advertising and promotion : an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2014
Availability: Items available for loan: KEIC (14)Call number: 659.1 BEL, ...

944.
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If you can dream : autobiography of the founder of Mudra and MICA by A. G. Krishnamurthy by
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 920 KRI.

945.
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Integrated advertising, promotion and marketing communications by Kenneth E. Clow and Donald Baack by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Harlow: Pearson Education Limited 2018
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLO.

946.
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Save your soul : work in advertising!. by Richard Wise by
Material type: Text Text
Language: English
Publication details: San Francisco: Blurb 2016
Availability: Items available for loan: KEIC (1)Call number: 659.1 WIS.

947.
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Persuasive advertising : evidence-based principles by J Scott Armstrong by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 659.1 ARM.

948.
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The copywriter's toolkit : the complete guide to strategic advertising copy by Margo Berman by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 659.132 BER.

949.
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The Sage handbook of advertising by
Material type: Text Text
Publication details: London: Sage Publications Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAG.

950.
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Understanding media economics by Gillian Doyle by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 302.23 DOY.

951.
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Consumer behaviour : applications in marketing by Robert East, Malcolm Wright and Marc Vanhuele by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8342 EAS.

952.
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Media literacy by W. James Potter by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: California: Sage Publications Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 302.23 POT.

953.
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Global marketing and advertising : understanding cultural paradoxes by Marieke De Mooij by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (2)Call number: 658.8 MOO, ...

954.
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Ad critique : how to deconstruct ads in order to build better advertising by Nancy R. Tag by
Material type: Text Text
Language: English
Publication details: California: Sage Publication 2012
Availability: Items available for loan: KEIC (1)Call number: 659.1 TAG.

955.
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Using qualitative research in advertising : strategies, techniques, and applications by Margaret A. Morrison, Eric Haley, Kim Bartel Sheeham and Ronald E. Taylor
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: California: Sage Publication 2012
Availability: Items available for loan: KEIC (1)Call number: 659.1072 USI.

956.
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What sticks : Why most advertising fails and how to guarantee yours succeeds by Rex Briggs and Greg Stuart by
Material type: Text Text
Language: English
Publication details: Chicago: Kaplan Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 658.84 GRE.

957.
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The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage by James L. Heskett, W. Earl Sasser and Joe Wheeler by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business Press 2008
Availability: Items available for loan: KEIC (1)Call number: 659.1 HES.

958.
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Visual communication : images with messages by Paul Martin Lester by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: Wadsworth 2011
Availability: Items available for loan: KEIC (1)Call number: 302.23 LES.

959.
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Word of mouth marketing : how smart companies get people talking by Andy Sernovitz by
Material type: Text Text
Language: English
Publication details: New York: Kaplan Publishing 2009
Availability: Items available for loan: KEIC (1)Call number: 659.133 SER.

960.
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Dynamics of international advertising : theoretical and practical perspectives by Barbara Mueller by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Peter Lang Publishing, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 659.1 MUE.

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