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1.	Image from Amazon.com	Marketing services: competing through quality by Leonard L. Berry and A. Parasuraman by Berry, Leonard L Parasuraman A Material type: Text Language: English Publication details: New York: Free Press 1991 Availability: Items available for loan: KEIC (2)Call number: 658.804 BER, ... Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Simulated test marketing : technology for launching successful new products by Kevin J. Clancy, Robert S. Shulman and Marianne M. Wolf by Clancy, Kevin J Shulman, Robert S Wolf, Marianne M Material type: Text Language: English Publication details: New York: Lexington Books 1994 Availability: Items available for loan: KEIC (1)Call number: 658.800285 CLA. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	The service management course: cases and readings by W. Earl Sasser, Jr, Christopher W.L. Hart and James L. Heskett by Sasser, W. Earl Hart, Christopher W.L Heskett, James L Material type: Text Language: English Publication details: New York: Free Press 1991 Availability: Items available for loan: KEIC (1)Call number: 658.804 SAS. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Service breakthroughs: changing the rules of the game by James L. Heskett, W. Earl Sasser, Jr., and Christopher W. L. Hart by Heskett, James L Hart, Christopher W. L Sasser, W. Earl Material type: Text Language: English Publication details: New York: Free Press 1990 Availability: Items available for loan: KEIC (1)Call number: 658.812 HES. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Electronic marketing : integrating electronic resources into the marketing process by Joel Reedy, Shauna Schullo and Kenneth Zimmerman by Reedy, Joel Schullo, Shauna Zimmerman, Kenneth Material type: Text Language: English Publication details: Fort Worth: Harcourt College Publication 2000 Availability: Items available for loan: KEIC (1)Call number: 658.84 REE. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	International Marketing by Vern Terpstra and Ravi Sarathy by Terpstra, Vern Sarathy, Ravi Edition: 8th ed. Material type: Text Language: English Publication details: Fort Worth: Harcourt College Publication 2000 Availability: Items available for loan: KEIC (1)Call number: 658.848 TER. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Advertising works : papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1980 by Broadbent, Simon (ed.) Material type: Text Publication details: Eastbourne: Holt, Rinchart and Winston Ltd. 1981 Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	Financial marketing and communications by Karin Newman by Newman, Karin Material type: Text Language: English Publication details: East Sussex: Holt, Rinehart and Winston Ltd. 1984 Availability: Items available for loan: KEIC (1)Call number: 332.07 NEW. Place hold Save to lists Add to cart (remove)
9.		Introduction to mass communication by Warren K. Agee, Philip H. Adult and Edwin Emery by Agee, Warren K Adult, Philip H Emery, Edwin Edition: 10th ed. Material type: Text Language: English Publication details: New York: Harper Collins Pub. Inc. 1991 Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Creativity 35 by Edited David E Carter by Carter, David E Material type: Text Language: English Publication details: New York: Collins Design 2006 Availability: Items available for loan: KEIC (1)Call number: 659.1 CRE. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	The quality imperative editors of Business week with Cynthia Green Series: A Business week guide Material type: Text Language: English Publication details: New York: Mc Graw-Hill, Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 658.562 QUA. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	The strategy game by Craig R. Hickman by Hickman, Craig R Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.4012 HIC. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Human resource and personnel management : text and cases by K. Aswathappa by Aswathappa, K Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002 Availability: Items available for loan: KEIC (1)Call number: 658.3 ASW. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Basic marketing : a global managerial approach (with CD) by William D. Perreault and E. Jerome McCarthy by Perreault, William D McCarthy, E. Jerome Edition: 14th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8 PER. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (5)Call number: 658.8 ZEI, ... Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Successful telemarketing : the complete handbook on managing a profitable telemarketing call center by Kathy Sisk by Sisk, Kathy Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.84 SIS. Place hold Save to lists Add to cart (remove)
17.		Retailing management by Michael Levy and Barton A. Weitz by Levy, Michael Weitz, Barton A Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (5)Call number: 658.87 LEV, ... Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	The ten demandments : rules to live by in the age of the demanding customer by Kelly Mooney with Laura Bergheim by Mooney, Kelly Bergheim, Laura Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2003 Availability: Items available for loan: KEIC (2)Call number: 658.812 MOO, ... Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Financial services by M. Y. Khan by Khan, M. Y Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 658.15 KHA. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Entrepreneurial management by Robert J. Calvin by Calvin, Robert J Series: The McGraw-Hill executive MBA series Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002 Availability: Items available for loan: KEIC (1)Call number: 658.421 CAL. Place hold Save to lists Add to cart (remove)