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1.
How to make a fortune on the information superhighway : everyone's guerrilla guide to marketing on the internet and other on-line services by Laurence A. Canter and Martha S. Siegel by
  • Canter, Laurence A
  • Siegel, Martha S
Material type: Text Text
Language: English
Publication details: London: Harper Collins 1994
Availability: Items available for loan: KEIC (1)Call number: 001.53 CAN.

2.
The 22 immutable laws of branding : how to build a product or service into a world-class brand by Al Ries and Laura Ries by
  • Ries, Al
  • Ries, Laura
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Publishers 1998
Availability: Items available for loan: KEIC (3)Call number: 658.827 RIE, ...

3.
Communication arts : CA 88 advertising annual
Material type: Text Text
Language: English
Publication details: Palo Anto: Communication Arts 1988
Availability: Items available for loan: KEIC (1)Call number: 659.132 COM.

4.
Retail fashion promotion and advertising by Mary Frances Drake, Janice Harrison Spoone and Herbert Greenwald by
  • Darke, Mary Frances
  • Greenwald, Herbert
  • Spoone, Janice Harrison
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 687.0688 DRA.

5.
Economic decisions for consumers by Don R. Leet and Joann Driggers by
  • Leet, Don R
  • Driggers, Joann
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: : MaCmillan Publishing Company 1990
Availability: Items available for loan: KEIC (1)Call number: 640.73 LEE.

6.
Advertising by William M. Weilbacher by
  • Weilbacher, William M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: MacMillan Publishing Co. 1984
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEI.

7.
Commodity advertising : the economics and measurement of generic programs by Olan D. Forker and Ronald W. Ward by
  • Forker, Olan D
  • Ward, Ronald W
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1993
Availability: Items available for loan: KEIC (1)Call number: 659.19 FOR.

8.
When ads work : new proof that advertising triggers sales by John Philip Jones by
  • Jones, John Philip
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1995
Availability: Items available for loan: KEIC (3)Call number: 659.1 JON, ...

9.
Thinking about management by Theodore Levitt by
  • Levitt, Theodore
Material type: Text Text
Language: English
Publication details: New York: The Free Press a division of simon and Schuster Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658 LEV.

10.
Marketing to generation X by Karen Ritchie by
  • Ritchie, Karen
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1995
Availability: Items available for loan: KEIC (1)Call number: 658.83 RIT. Not available: KEIC: Lost (1).

11.
Streetfighter marketing by Jeff Slutsky and Marc Slutsky by
  • Slutsky, Jeff
  • Slutsky, Marc
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SLU.

12.
The advertising kit : a complete guide for small business by Jeanette Smith by
  • Smith, Jeanette
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 SMI.

13.
Advertising, promotion, and supplemental aspects of integrated marketing communications by Terence A. Shimp by
  • Shimp, Terence A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI.

14.
Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by
  • Shimp, Terence A
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI.

15.
Advertising campaign strategy : a guide to marketing communication plants by Donald Parente by
  • Parente, Donald
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 659.113 PAR.

16.
Managing services marketing : text and readings by John E. G. Bateson and K. Douglas Hoffman by
  • Bateson, John E. G. Bateson
  • Hoffman, K. Douglas
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1999
Availability: Items available for loan: KEIC (2)Call number: 658.8 BAT, ...

17.
Promotion management and marketing communications by Terence A. Shimp by
  • Shimp, Terence A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: Dryden Press 1990
Availability: Items available for loan: KEIC (1)Call number: 658.82 SHI.

18.
Internet marketing by Jagdish N. Sheth, Abdolreza Eshghi and Balaji C. Krishna by
  • Sheth, Jagdish N
  • Eshghi, Abdolreza
  • Krishna, Balaji C
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publishers 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 SHE.

19.
Advertising its role in modern marketing by Dean M. Krugman, Leonard N. Reid and Watson S. Dunn by
  • Krugman, Dean M
  • Dunn, Watson S
  • Reid, Leonard N
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Texas: Dryden Press 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 KRU.

20.
Advertising, competition and consumer behaviour : public policy and the market by Christina Fulop by
  • Fulop, Christina
Material type: Text Text
Language: English
Publication details: London: Holt, Rinehart and Winston 1981
Availability: Items available for loan: KEIC (1)Call number: 659.1 FUL.

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