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1.
Brand warriors : corporate leaders share their winning strategies by
  • Gilmore, Fiona (ed.)
Material type: Text Text
Publication details: London: HarperCollins Publishers, 1997
Availability: Items available for loan: KEIC (3)Call number: 658.827 BRA, ...

2.
No logo by
  • Klein, Naomi
Material type: Text Text
Language: English
Publication details: London: Flamingo 2000
Availability: Items available for loan: KEIC (4)Call number: 658.827 KLE, ...

3.
The 22 immutable laws of branding : how to build a product or service into a world-class brand by Al Ries and Laura Ries by
  • Ries, Al
  • Ries, Laura
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Publishers 1998
Availability: Items available for loan: KEIC (3)Call number: 658.827 RIE, ...

4.
Who says elephants can't dance ? : inside IBM's historic turnaround by Louis V. Gerstner by
  • Gerstner, Louis V
Material type: Text Text
Language: English
Publication details: London: Harper Collins Publishers 2002
Availability: Items available for loan: KEIC (1)Call number: 658 GER.

5.
Managing brand equity : capitalizing on the vale of brand name by David A. Aaker by
  • Aaker, David A
Material type: Text Text
Language: English
Publication details: New York: Free Press 1991
Availability: Items available for loan: KEIC (6)Call number: 658.827 AAK, ...

6.
Building strong brands by David A. Aaker by
  • Aaker, David A
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1996
Availability: Items available for loan: KEIC (3)Call number: 658.827 AAK, ... Not available: KEIC: Lost (1).

7.
Commodity advertising : the economics and measurement of generic programs by Olan D. Forker and Ronald W. Ward by
  • Forker, Olan D
  • Ward, Ronald W
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1993
Availability: Items available for loan: KEIC (1)Call number: 659.19 FOR.

8.
Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by
  • Shimp, Terence A
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI.

9.
The fall of advertising and the rise of PR by Al Ries and Laura Ries by
  • Ries, Al
  • Ries, Laura
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 659 RIE, ...

10.
The 11 immutable laws of internet branding by Al Ries and Laura Ries by
  • Ries, Al
  • Ries, Laura
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 RIE. Not available: KEIC: Lost (1).

11.
The origin of brands: Discover the natural laws of product innovation and business survival by
  • Ries, Al
  • Ries, Laura
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Publishers Inc. 2004
Availability: Items available for loan: KEIC (2)Call number: 658.827 RIE, ...

12.
The origin of brands : how product evolution creates endless possibilities for new brands by Al Ries and Laura Ries by
  • Ries, Al
  • Ries, Laura
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Publishers Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 RIE.

13.
Building brand width : closing the sale online by Sergio Zyman and Scott Miller by
  • Zyman, Sergio
  • Miller, Scott
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Madison Square Press 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8421 ZYM.

14.
Firebrands : building brand loyalty in the internet age by Michael Moon and Doug Millison by
  • Moon, Michael
  • Millison, Doug
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 MOO.

15.
Brand positioning strategies for competitive advantage by
  • Sengupta, Subroto
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw-Hill Book Publishing Company Limited 2005
Availability: Items available for loan: KEIC (8)Call number: 658.827 SEN, ...

16.
Building brand value: Five steps to building powerful brands by
  • Parmesweran M. G
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 PAR, ...

17.
Relationship marketing : text and cases by S. Shajahan by
  • Shajahan, S
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 SHA.

18.
Before the brand : creating the unique DNA of an enduring brands identity by Alycia Perry and David Wisnom by
  • Perry, Alycia
  • Wisnom, David
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-HillPublishing Company Limited 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 PER, ...

19.
The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing and Scott W. Cooper by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE.

20.
Branding: A guide for your journey to best-practice processes by
  • Hasanali, Farida
  • Leavitt, Paige
  • Williams, Rachele
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.827 HAS, ...

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