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1.
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Product management by Donald R. Lehmann and Russell S. Winer by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (18)Call number: 658.56 LEH, ...

2.
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Rural marketing : concepts and practices by Balram Dogra and Karminder Ghuman by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.81734 DOG.

3.
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The manager's guide to distribution channels by Linda Gorchels, Chuck West and Edward Marien by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 GOR.

4.
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Strategic marketing : a European approach by Jean-Jacques Lambin by Series: Marketing for professionals series
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8094 LAM.

5.
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Marketing channels : infomercials and the future of television marketing by Craig Robert Evans by
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1994
Availability: Items available for loan: KEIC (1)Call number: 659.143 EVA.

6.
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Marketing strategy and uncertainty by Sharan Jagpal by
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 JAG.

7.
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Marketing: Contemporary concepts and practices by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Newton: Allyn and Bacon, INC. 1985
Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH.

8.
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Consumer behaviour and marketing strategy by J. Paul Peter and Jerry C. Olson by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PET.

9.
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Marketing channels : a management view by Bert Rosenbloom by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 ROS.

10.
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Contemporary marketing 2005 by Louis E Boone and David L Kurtz by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: Ohio: Thomson South-Western 2005
Availability: Items available for loan: KEIC (1)Call number: 658 BOO.

11.
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Internet Strategies : a corporate guide to exploiting the internet by Dick Stroud by
Material type: Text Text
Language: English
Publication details: London: McMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 STR.

12.
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Supply chain management for global competitiveness by
Material type: Text Text
Publication details: New Delhi: Macmillan India, 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 SAH.

13.
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Entrepreneurial Marketing by Leonard M. Lodish, Howard Lee Morgan and Amy Kallianpur by
Material type: Text Text
Language: English
Publication details: : 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOD.

14.
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Customer relationship management : a strategic imperative in the world of e-business by
Material type: Text Text
Publication details: Ontario: John Wiley and Sons Canada, Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 CUS.

15.
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Speaking for success by Jean H. Miculka by
Material type: Text Text
Language: English
Publication details: Cincinnati: Soth Western Educational Publishing 1999
Availability: Items available for loan: KEIC (1)Call number: 302.2 MIC.

16.
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Television in India : changes and challenges by Gopal Saksena by
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23 SAK.

17.
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Brand identity for television with knobs on by Martin Lambie-Nairn by
Material type: Text Text
Language: English
Publication details: London: Phaidon Press Ltd 1997
Availability: Items available for loan: KEIC (1)Call number: 658.827 LAM.

18.
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Communication planning : an integrated approach by Sherry Devereaux Ferguson by Series: Sage series in public relations; v.2
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 302.2 FER.

19.
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Television across Europe by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 384.55094 TEL.

20.
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Classic failures in product marketing : marketing principles violations and how to avoid them by Donald W. Hendon by
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8 HEN.

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