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2.
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The 22 immutable laws of branding : how to build a product or service into a world-class brand by Al Ries and Laura Ries by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Publishers 1998
Availability: Items available for loan: KEIC (3)Call number: 658.827 RIE, ...

3.
Communication arts : CA 88 advertising annual
Material type: Text Text
Language: English
Publication details: Palo Anto: Communication Arts 1988
Availability: Items available for loan: KEIC (1)Call number: 659.132 COM.

4.
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Retail fashion promotion and advertising by Mary Frances Drake, Janice Harrison Spoone and Herbert Greenwald by
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 687.0688 DRA.

5.
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Economic decisions for consumers by Don R. Leet and Joann Driggers by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: : MaCmillan Publishing Company 1990
Availability: Items available for loan: KEIC (1)Call number: 640.73 LEE.

6.
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Advertising by William M. Weilbacher by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: MacMillan Publishing Co. 1984
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEI.

7.
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Commodity advertising : the economics and measurement of generic programs by Olan D. Forker and Ronald W. Ward by
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1993
Availability: Items available for loan: KEIC (1)Call number: 659.19 FOR.

8.
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When ads work : new proof that advertising triggers sales by John Philip Jones by
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1995
Availability: Items available for loan: KEIC (3)Call number: 659.1 JON, ...

9.
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Thinking about management by Theodore Levitt by
Material type: Text Text
Language: English
Publication details: New York: The Free Press a division of simon and Schuster Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658 LEV.

10.
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Marketing to generation X by Karen Ritchie by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1995
Availability: Items available for loan: KEIC (1)Call number: 658.83 RIT. Not available: KEIC: Lost (1).

11.
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Streetfighter marketing by Jeff Slutsky and Marc Slutsky by
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SLU.

12.
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The advertising kit : a complete guide for small business by Jeanette Smith by
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 SMI.

13.
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Advertising, promotion, and supplemental aspects of integrated marketing communications by Terence A. Shimp by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI.

14.
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Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI.

15.
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Advertising campaign strategy : a guide to marketing communication plants by Donald Parente by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 659.113 PAR.

16.
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Managing services marketing : text and readings by John E. G. Bateson and K. Douglas Hoffman by
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1999
Availability: Items available for loan: KEIC (2)Call number: 658.8 BAT, ...

17.
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Promotion management and marketing communications by Terence A. Shimp by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: Dryden Press 1990
Availability: Items available for loan: KEIC (1)Call number: 658.82 SHI.

18.
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Internet marketing by Jagdish N. Sheth, Abdolreza Eshghi and Balaji C. Krishna by
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publishers 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 SHE.

19.
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Advertising its role in modern marketing by Dean M. Krugman, Leonard N. Reid and Watson S. Dunn by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Texas: Dryden Press 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 KRU.

20.
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Advertising, competition and consumer behaviour : public policy and the market by Christina Fulop by
Material type: Text Text
Language: English
Publication details: London: Holt, Rinehart and Winston 1981
Availability: Items available for loan: KEIC (1)Call number: 659.1 FUL.

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